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Cause related marketing : commercialism or altruism ; finding the balance?
Svensson, Göran; Wood, Greg - In: International journal of electronic customer … 1 (2007/08) 3, pp. 231-241
Persistent link: https://www.econbiz.de/10003754354
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An examination of the codes of ethics artefacts in top Taiwanese companies
Lee, Tzong-ru; Svensson, Göran; Wood, Greg; Callaghan, … - In: International journal of electronic customer … 3 (2009) 1, pp. 86-101
Persistent link: https://www.econbiz.de/10003850186
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Cause related marketing : commercialism or altruism ; finding the balance?
Svensson, Göran; Wood, Greg - In: International journal of electronic customer … 1 (2007/08) 3, pp. 231-241
Persistent link: https://www.econbiz.de/10009887498
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An examination of the codes of ethics artefacts in top Taiwanese companies
Lee, Tzong Ru; Svensson, Göran; Wood, Greg; Callaghan, … - In: International journal of electronic customer … 3 (2009) 1, pp. 86-101
Persistent link: https://www.econbiz.de/10009887527
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Myopia- and blinkers-syndromes in academic journals in the marketing discipline : is it academic imperialism?
Svensson, Göran - In: International journal of electronic customer … 3 (2009) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10003850165
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Future directions of marketing knowledge : proposing an enriching framework including self-actualisation marketing
Svensson, Göran; Lagrosen, Stefan - In: International journal of electronic customer … 3 (2009) 4, pp. 327-343
Persistent link: https://www.econbiz.de/10003935702
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Constituents of buyers' satisfaction in Puerto Rican business relationships
Sosa Varela, Juan Carlos; Svensson, Göran; Mysen, Tore - In: International journal of electronic customer … 6 (2012) 2, pp. 193-215
Persistent link: https://www.econbiz.de/10009630946
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Myopia- and blinkers-syndromes in academic journals in the marketing discipline : is it academic imperialism?
Svensson, Göran - In: International journal of electronic customer … 3 (2009) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10009887532
Cover Image
Future directions of marketing knowledge : proposing an enriching framework including self-actualisation marketing
Svensson, Göran; Lagrosen, Stefan - In: International journal of electronic customer … 3 (2009) 4, pp. 327-343
Persistent link: https://www.econbiz.de/10009887548
Cover Image
Constituents of buyers' satisfaction in Puerto Rican business relationships
Sosa Varela, Juan Carlos; Svensson, Göran; Mysen, Tore - In: International journal of electronic customer … 6 (2012) 2, pp. 193-215
Persistent link: https://www.econbiz.de/10010038981