Future directions of marketing knowledge : proposing an enriching framework including self-actualisation marketing
Year of publication: |
2009
|
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Authors: | Svensson, Göran ; Lagrosen, Stefan |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 3.2009, 4, p. 327-343
|
Subject: | Marketingmanagement | Marketing management | Marktforschung | Market research | Bibliometrie | Bibliometrics |
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