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Improving customer loyalty evaluation methods in the grocery retail industry : a data mining approach
Khodabandehlou, Samira; NikNafs, Ali Akbar - In: International journal of electronic customer … 10 (2016) 2/4, pp. 158-178
Persistent link: https://www.econbiz.de/10011688029
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Analytical CRM in banking and finance using SVM : a modified active learning-based rule extraction approach
Farquad, M. A. H.; Ravi, V.; Raju, S. Bapi - In: International journal of electronic customer … 6 (2012) 1, pp. 48-73
Persistent link: https://www.econbiz.de/10009578910
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Data mining tools: a CRM perspective
Ranjan, Jayanthi; Bhatnagar, Vishal - In: International journal of electronic customer … 2 (2008) 4, pp. 315-331
Persistent link: https://www.econbiz.de/10003787128
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Adaptive web presence and evolution through web log analysis
Li, Xueping; Song, Laigang; Garcia-Diaz, Alberto - In: International journal of electronic customer … 2 (2008) 3, pp. 195-214
Persistent link: https://www.econbiz.de/10003779292
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A new approach for health insurance customer relationship support through hybrid mining based system
Chou, Shrane Koung; Wang, Fuchung - In: International journal of electronic customer … 3 (2009) 4, pp. 360-374
Persistent link: https://www.econbiz.de/10003935705
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Application of segmentation in customer relationship management : a data mining perspective
Ranjan, Jayanthi; Agarwal, Ruchi - In: International journal of electronic customer … 3 (2009) 4, pp. 402-414
Persistent link: https://www.econbiz.de/10003935726
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Principles for successful mobile CRM in organisations from data mining perspective
Bhatnagar, Vishal; Ranjan, Jayanthi - In: International journal of electronic customer … 4 (2010) 3, pp. 280-301
Persistent link: https://www.econbiz.de/10008826195
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An approach to optimised customer segmentation and profiling using RFM, LTV, and demographic features
Namvar, Morteza; Khakabimamaghani, Sahand; Gholamian, … - In: International journal of electronic customer … 5 (2011) 3/4, pp. 220-235
Persistent link: https://www.econbiz.de/10009489261
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Real-time analysis on finding significance of data mining on CRM of service sector organisations : an Indian perspective
Bhatnagar, Vishal; Ranjan, Jayanthi; Singh, Raghuvir - In: International journal of electronic customer … 5 (2011) 2, pp. 171-201
Persistent link: https://www.econbiz.de/10009297339
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An integrated AHP-RFM method to banking customer segmentation
Rezaeinia, Seyed Mahdi; Keramati, Abbas; Albadvi, Amir - In: International journal of electronic customer … 6 (2012) 2, pp. 153-168
Persistent link: https://www.econbiz.de/10009630948