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Omni-channel retailing : some reflections
Verhoef, Peter C. - In: Journal of strategic marketing 29 (2021) 7, pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
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Service performance quality evaluation and satisfaction in a USA wine festivalscape : buying behavioural effects
Bruwer, Johan; Kelley, Kathleen - In: International journal of event and festival management 6 (2015) 1, pp. 18-38
Persistent link: https://www.econbiz.de/10011298053
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Customer feedback metrics for marketing accountability
Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: Marketing accountability for marketing and …, (pp. 49-74). 2021
Persistent link: https://www.econbiz.de/10012653774
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Toward a better understanding of the main antecedents and outcomes of consumer-based perceived product innovativeness
Boisvert, Jean; Khan, M. Sajid - In: Journal of strategic marketing 30 (2022) 3, pp. 296-319
Persistent link: https://www.econbiz.de/10013284055
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The role of brand authenticity in developing brand trust
Portal, Sivan; Abratt, Russell; Bendixen, Michael - In: Journal of strategic marketing 27 (2019) 8, pp. 714-729
Persistent link: https://www.econbiz.de/10012202789
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Guest editorial: contemporary Issues in luxury marketing and branding
Christodoulides, George; Michaelidou, Nina; Khan, M. Sajid - In: Journal of strategic marketing 32 (2024) 4, pp. 551-553
Persistent link: https://www.econbiz.de/10014553338
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The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean; Khan, M. Sajid - In: Journal of strategic marketing 31 (2023) 1, pp. 37-57
Persistent link: https://www.econbiz.de/10014302707