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Influence factors of customer-based brand equity : a study on China mobile phone industry
Guo, Wenqiu; Zhou, Liying - In: International journal of financial engineering 8 (2021) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012654694
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Consumers' purchase decisions and employer image
Rybaczewska, Maria; Sparks, Leigh; Sułkowski, Łukasz - In: Journal of retailing and consumer services 55 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012269053
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Exploring the impact of different factors on brand equity and intention to take up online courses from e-learning platforms
Ray, Arghya; Bala, Pradip Kumar; Chakraborty, Shibashish; … - In: Journal of retailing and consumer services 59 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012433342
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Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S. - In: Journal of retailing and consumer services 76 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014460872