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~isPartOf:"International journal of forecasting"
~isPartOf:"Meffert-Marketing-Edition"
~subject:"Brand management"
~subject:"Theory"
~type_genre:"Aufsatz in Zeitschrift"
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International journal of forecasting
Meffert-Marketing-Edition
Journal of business research : JBR
20
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Journal of business economics : JBE
12
Handelsforschung
11
The journal of product & brand management
10
Die Betriebswirtschaft : DBW
9
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
9
Jahrbuch der Absatz- und Verbrauchsforschung
8
Marketing : ZFP ; journal of research and management
8
European journal of marketing : EJM
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of marketing management : MM
7
Marketing theory
7
Operations research
7
International journal of islamic marketing and branding
6
Journal of strategic marketing
6
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6
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5
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
5
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5
Journal of marketing
5
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ECONIS (ZBW)
10
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1
Predicitve accuracy of simple versus complex econometric market share models : theoretical and empirical results
Danaher, Peter J.
- In:
International journal of forecasting
8
(
1992
)
4
,
pp. 613-626
Persistent link: https://www.econbiz.de/10001135283
Saved in:
2
Strategic
marketing
forecasting, market segment selection and firm performance
Capon, Noel
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 339-352
Persistent link: https://www.econbiz.de/10001172398
Saved in:
3
Forecasting performance of market share models : an assessment, additional insights, and guidelines
Kumar, V.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 295-312
Persistent link: https://www.econbiz.de/10001172402
Saved in:
4
Comparing naive with econometric market share models when competitors' actions are forecast
Danaher, Peter J.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 287-294
Persistent link: https://www.econbiz.de/10001172403
Saved in:
5
Conditions when market share models are useful for forecasting : further empirical results
Brodie, Roderick J.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 277-285
Persistent link: https://www.econbiz.de/10001172404
Saved in:
6
Forecasting market shares with disaggregate or pooled data : a comparison of attraction models
Chen, Youhua
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 263-276
Persistent link: https://www.econbiz.de/10001172405
Saved in:
7
A nearest neighbor model for forecasting market response
Mulhern, Francis J.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10001172409
Saved in:
8
Forecasting market response
Parsons, Leonard J.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 181-189
Persistent link: https://www.econbiz.de/10001172410
Saved in:
9
Recursive estimation as an aid to exploratory data analysis : an application to market share models
Jex, Colin F.
- In:
International journal of forecasting
10
(
1994
)
3
,
pp. 445-453
Persistent link: https://www.econbiz.de/10001174431
Saved in:
10
Automatic Interpretable Retail forecasting with promotional scenarios
Özden Gür Ali
;
Gürlek, Ragıp
- In:
International journal of forecasting
36
(
2020
)
4
,
pp. 1389-1406
Persistent link: https://www.econbiz.de/10012546793
Saved in:
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