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International journal of forecasting
Meffert-Marketing-Edition
SpringerLink / Bücher
60
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47
Europäische Hochschulschriften / 5
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Dienstleistungsmarketing : Grundlagen, Konzepte, Methoden ; mit Fallstudien
Meffert, Heribert
;
Bruhn, Manfred
-
2000
-
3., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001409258
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2
Predicitve accuracy of simple versus complex econometric market share models : theoretical and empirical results
Danaher, Peter J.
- In:
International journal of forecasting
8
(
1992
)
4
,
pp. 613-626
Persistent link: https://www.econbiz.de/10001135283
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3
Strategic
marketing
forecasting, market segment selection and firm performance
Capon, Noel
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 339-352
Persistent link: https://www.econbiz.de/10001172398
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4
Forecasting performance of market share models : an assessment, additional insights, and guidelines
Kumar, V.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 295-312
Persistent link: https://www.econbiz.de/10001172402
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5
Comparing naive with econometric market share models when competitors' actions are forecast
Danaher, Peter J.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 287-294
Persistent link: https://www.econbiz.de/10001172403
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6
Conditions when market share models are useful for forecasting : further empirical results
Brodie, Roderick J.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 277-285
Persistent link: https://www.econbiz.de/10001172404
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7
Forecasting market shares with disaggregate or pooled data : a comparison of attraction models
Chen, Youhua
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 263-276
Persistent link: https://www.econbiz.de/10001172405
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8
A nearest neighbor model for forecasting market response
Mulhern, Francis J.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10001172409
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9
Forecasting market response
Parsons, Leonard J.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 181-189
Persistent link: https://www.econbiz.de/10001172410
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10
Recursive estimation as an aid to exploratory data analysis : an application to market share models
Jex, Colin F.
- In:
International journal of forecasting
10
(
1994
)
3
,
pp. 445-453
Persistent link: https://www.econbiz.de/10001174431
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