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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~person:"Jayawardhena, Chanaka"
~subject:"Virales Marketing"
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Virales Marketing
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Jayawardhena, Chanaka
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International journal of hospitality management
Journal of business research : JBR
Business ethics : a European review
1
International journal of retail and distribution management
1
Journal of service theory and practice : JSTP
1
The SAGE handbook of digital marketing
1
Tourism management : research, policies, practice
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Talk up or criticize? : customer responses to WOM about competitors during social interactions
Ranaweera, Chatura
;
Jayawardhena, Chanaka
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2636-2656
Persistent link: https://www.econbiz.de/10010483027
Saved in:
2
Social sharing of consumption emotion in electronic word of mouth (eWOM) : a cross-media perspective
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Osburg, Victoria-Sophie
- In:
Journal of business research : JBR
132
(
2021
),
pp. 208-220
Persistent link: https://www.econbiz.de/10012581597
Saved in:
3
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
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