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Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee; Tang, Liang; Fiore, Ann Marie - In: International journal of hospitality management 36 (2014), pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
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Understanding customer behavior in name-brand Korean coffee shops : the role of self-congruity and functional congruity
Kang, Juhee; Tang, Liang; Lee, Ju Yup; Bosselman, Robert H. - In: International journal of hospitality management 31 (2012) 3, pp. 809-818
Persistent link: https://www.econbiz.de/10009544299
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The impact of brand authenticity on building brand love : an investigation of impression in memory and lifestyle-congruence
Manthiou, Aikaterini; Kang, Juhee; Hyun, Sunghyup Sean; … - In: International journal of hospitality management 75 (2018), pp. 38-47
Persistent link: https://www.econbiz.de/10011944936