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Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu; Wei, Wei; Rathjens, Bobbie; Zheng, Yanyan - In: International journal of hospitality management 110 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
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The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian; Mattila, Anna S. - In: International journal of hospitality management 95 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
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Which CSR message most appeals to you? : the role of message framing, psychological ownership, perceived responsibility and customer altruistic values
Kang, Yeonjung; Baker, Melissa A. - In: International journal of hospitality management 106 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013383273
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When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon; Hwang, Yoo Hee; Gim, Jaehee; Cheng, Yuqiao - In: International journal of hospitality management 116 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
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Seeking a competitive advantage in wine tourism : heritage and storytelling at the cellar-door
Frost, Warwick; Frost, Jennifer; Strickland, Paul; … - In: International journal of hospitality management 87 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012241749
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Compelling brand storytelling for luxury hotels
Ryu, Kyungin; Lehto, Xinran Y.; Gordon, Susan E.; Fu, … - In: International journal of hospitality management 74 (2018), pp. 22-29
Persistent link: https://www.econbiz.de/10011924585
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Effects of ingredients, names and stories about food origins on perceived authenticity and purchase intentions
Youn, Hyewon; Kim, Jong-Hyeong - In: International journal of hospitality management 63 (2017), pp. 11-21
Persistent link: https://www.econbiz.de/10011705749
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CEO letters : hospitality corporate narratives during the COVID-19 pandemic
Im, Jinyoung; Kim, Haemi; Miao, Li - In: International journal of hospitality management 92 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012424994
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A process perspective on consumer innovation resistance to Airbnb : a narrative approach
Huang, Dan; Coghlan, Alexandra; Jin, Xin - In: International journal of hospitality management 107 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10014227630
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Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions : the case of casual-dining restaurants
Hwang, Johye; Yoon, Yoo-shik; Park, No-hyeun - In: International journal of hospitality management 30 (2011) 4, pp. 897-907
Persistent link: https://www.econbiz.de/10009242098