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Do upscale restaurant owners use wine lists as a differentiation strategy?
Berenguer Contrí, Gloria; Gil Saura, Irene; Ruiz, … - In: International journal of hospitality management 28 (2009) 1, pp. 86-95
Persistent link: https://www.econbiz.de/10003798977
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How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja; Gil Saura, Irene; Ruiz-Molina, María Eugenia - In: International journal of hospitality management 39 (2014), pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
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Value dimensions in consumers' experience : combining the intra- and inter-variable approaches in the hospitality sector
Gallarza, Martina G.; Arteaga, Francisco; Del Chiappa, … - In: International journal of hospitality management 47 (2015), pp. 140-150
Persistent link: https://www.econbiz.de/10011312536