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Building nightclub brand personality via guest selection
Aagerup, Ulf - In: International journal of hospitality management 85 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012241346
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Effects of brand personality dimensions on consumers' perceived self-image congruity and functional congruity with hotel brands
Su, Na; Reynolds, Dennis - In: International journal of hospitality management 66 (2017), pp. 1-12
Persistent link: https://www.econbiz.de/10011810911
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Speaking up because it's my brand : examining employee brand psychological ownership and voice behavior in hospitality organizations
Xiong, Lina; So, Kevin Kam Fung; Wu, Luorong; King, Ceridwyn - In: International journal of hospitality management 83 (2019), pp. 274-282
Persistent link: https://www.econbiz.de/10012122098
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Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses
Kim, Jinkyung Jenny - In: International journal of hospitality management 114 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014439970
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Strategic application of events
Crowther, Phil - In: International journal of hospitality management 29 (2010) 2, pp. 227-235
Persistent link: https://www.econbiz.de/10003971413
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The effects of customers’ perceptions of brand personality in casual theme restaurants
Kim, Dohee; Magnini, Vincent P.; Singal, Manisha - In: International journal of hospitality management 30 (2011) 2, pp. 448-458
Persistent link: https://www.econbiz.de/10008908363
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Efficiency comparison of multiple brands within the same franchise : data envelopment analysis approach
Roh, Eugene Y.; Choi, Kyuwan - In: International journal of hospitality management 29 (2010) 1, pp. 92-98
Persistent link: https://www.econbiz.de/10003964090
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Branding destinations versus branding hotels in a gaming destination : examining the nature and significance of co-branding effects in the case study of Macao
Dioko, Leonardo Don A. N.; So, Siu-ian Amy - In: International journal of hospitality management 31 (2012) 2, pp. 554-563
Persistent link: https://www.econbiz.de/10009503286
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It affects, it affects not : a quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products
Tasci, Asli D. A.; Guillet, Basak Denizci - In: International journal of hospitality management 30 (2011) 4, pp. 774-782
Persistent link: https://www.econbiz.de/10009242184
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Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy; Bianchi, Constanza; Cacho-Elizondo, Silvia; … - In: International journal of hospitality management 49 (2015), pp. 47-55
Persistent link: https://www.econbiz.de/10011377622