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Media market concentration, advertising levels, and ad prices
Anderson, Simon P.; Foros, Øystein; Kind, Hans Jarle; … - In: International journal of industrial organization 30 (2012) 3, pp. 321-325
Persistent link: https://www.econbiz.de/10009658212
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Information content of advertising : empirical evidence from the OTC analgesic industry
Anderson, Simon P.; Ciliberto, Federico; Liaukonyte, Jura - In: International journal of industrial organization 31 (2013) 5, pp. 355-367
Persistent link: https://www.econbiz.de/10010247710
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Recent developments in the economics of advertising : an Edward Elgar Research Review
Anderson, Simon P. (contributor) - 2016
Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product Differentiation', International Journal of Industrial Organization, 26 (1), January, 92-112 -- Claude Fluet and Paolo G. Garella (2002), 'Advertising and Prices as Signals of...
Persistent link: https://www.econbiz.de/10012419845