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~isPartOf:"International journal of industrial organization"
~subject:"United States"
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United States
Advertising
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Gerlach, Heiko A.
1
Hilke, John C.
1
Horn, Larry van
1
Horstmann, Ignatius J.
1
Jewell, R. Todd
1
MacDonald, Glenn M.
1
Nelson, Philip B.
1
O'Brien, Daniel M.
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International journal of industrial organization
Journal of advertising research
27
Journal of advertising : official publication of the American Academy of Advertising
26
NBER working paper series
25
Working paper / National Bureau of Economic Research, Inc.
25
International journal of advertising : the quarterly review of marketing communications
24
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
10
The advertising and consumer culture reader
8
The journal of law & economics
8
CESifo working papers
7
Journal of business research : JBR
7
Journal of current issues and research in advertising : JCIRA
7
Journal of historical research in marketing
7
The journal of media economics
7
Working paper
7
Journal of marketing communications
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
Southern economic journal
6
Advances in applied microeconomics : a research annual
5
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
The journal of business : B
5
Working paper series
5
AEM research bulletin
4
Discussion paper / Centre for Economic Policy Research
4
Economic inquiry : journal of the Western Economic Association International
4
Health marketing quarterly
4
Journal of agricultural & food industrial organization
4
Journal of agricultural and applied economics
4
Journal of global marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Review of industrial organization : RIO
4
The journal of industrial economics
4
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ECONIS (ZBW)
7
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1
Stochastic market sharing, partial communication and collusion
Gerlach, Heiko A.
- In:
International journal of industrial organization
27
(
2009
)
6
,
pp. 655-666
Persistent link: https://www.econbiz.de/10003923624
Saved in:
2
Demand for differentiated products : price and
advertising
evidence from the US beer market
Rojas, Christian
;
Peterson, Everett B.
- In:
International journal of industrial organization
26
(
2008
)
1
,
pp. 288-307
Persistent link: https://www.econbiz.de/10003629111
Saved in:
3
Barriers to entry, brand
advertising
, and generic entry in the US pharmaceutical industry
Scott Morton, Fiona
- In:
International journal of industrial organization
18
(
2000
)
7
,
pp. 1085-1104
Persistent link: https://www.econbiz.de/10001498868
Saved in:
4
Is
advertising
a signal of product quality? : Evidence from the compact disc player market, 1983 - 1992
Horstmann, Ignatius J.
;
MacDonald, Glenn M.
- In:
International journal of industrial organization
21
(
2003
)
3
,
pp. 317-345
Persistent link: https://www.econbiz.de/10001742122
Saved in:
5
Persistence in prescriptions of branded drugs
Richard, Oliver
;
Horn, Larry van
- In:
International journal of industrial organization
22
(
2004
)
4
,
pp. 523-540
Persistent link: https://www.econbiz.de/10002010076
Saved in:
6
Media substitution and economies of scale in
advertising
Seldon, Barry J.
;
Jewell, R. Todd
;
O'Brien, Daniel M.
- In:
International journal of industrial organization
18
(
2000
)
8
,
pp. 1153-1180
Persistent link: https://www.econbiz.de/10001527325
Saved in:
7
Retail featuring as a strategic entry or mobility barrier in manufacturing
Nelson, Philip B.
- In:
International journal of industrial organization
9
(
1991
)
4
,
pp. 533-544
Persistent link: https://www.econbiz.de/10001115692
Saved in:
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