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Incumbent firms ́response to entry : price, advertising, and new product introduction
Thomas, Louis A. - In: International journal of industrial organization 17 (1999) 4, pp. 527-555
Persistent link: https://www.econbiz.de/10001382166
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Retail featuring as a strategic entry or mobility barrier in manufacturing
Nelson, Philip B. - In: International journal of industrial organization 9 (1991) 4, pp. 533-544
Persistent link: https://www.econbiz.de/10001115692
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Reputational spillovers, innovation, licensing, and entry
Jensen, Richard - In: International journal of industrial organization 10 (1992) 2, pp. 193-212
Persistent link: https://www.econbiz.de/10001125804
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Advertising and pricing to deter or accommodate entry when demand is unknown
Bagwell, Kyle - In: International journal of industrial organization 8 (1990) 1, pp. 93-113
Persistent link: https://www.econbiz.de/10001088577
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Advertising and industrial location
Hwang, Hong - In: International journal of industrial organization 6 (1988) 2, pp. 223-231
Persistent link: https://www.econbiz.de/10001067117
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Advertising and pricing to deter or accommodate entry when demand is unknown : comment
Albæk, Svend - In: International journal of industrial organization 12 (1994) 1, pp. 83-87
Persistent link: https://www.econbiz.de/10001155700
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How to sell a pickup truck : 'beat-or-pay' advertisements as facilitating devices
Baye, Michael R. - In: International journal of industrial organization 12 (1994) 1, pp. 21-33
Persistent link: https://www.econbiz.de/10001155711
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Informative advertising and product match
Meurer, Michael J. - In: International journal of industrial organization 12 (1994) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10001155712
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Does advertising mislead consumers to buy low-quality products?
Mizuno, Makoto - In: International journal of industrial organization 8 (1990) 4, pp. 545-558
Persistent link: https://www.econbiz.de/10001104056
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Brands' quality levels, prices, and advertising outlays : empirical evidence on signals and information costs
Caves, Richard E. - In: International journal of industrial organization 14 (1996) 1, pp. 29-52
Persistent link: https://www.econbiz.de/10001196922