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International journal of industrial organization
Journal of advertising research
234
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
144
Journal of promotion management : JPM
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
European journal of operational research : EJOR
74
Journal of marketing
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Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
64
Journal of marketing research : JMR
63
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
58
NBER working paper series
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
Psychology & marketing
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Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
NBER Working Paper
46
Journal of current issues and research in advertising
45
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
42
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
CESifo working papers
32
Journal of global marketing
32
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Esomar congress
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ECONIS (ZBW)
54
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1
Low price equilibrium in multi-unit auctions : the GSM spectrum auction in Germany
Grimm, Veronika
;
Riedel, Frank
;
Wolfstetter, Elmar
- In:
International journal of industrial organization
21
(
2003
)
10
,
pp. 1557-1569
Persistent link: https://www.econbiz.de/10001801609
Saved in:
2
Segmentation, advertising and prices
Galeotti, Andrea
;
Moraga-González, José Luis
- In:
International journal of industrial organization
26
(
2008
)
5
,
pp. 1106-1119
Persistent link: https://www.econbiz.de/10003763950
Saved in:
3
Do media consumers really dislike advertising? : an empirical assessment of the role of advertising in print media markets
Kaiser, Ulrich
;
Song, Minjae
- In:
International journal of industrial organization
27
(
2009
)
2
,
pp. 292-301
Persistent link: https://www.econbiz.de/10003836391
Saved in:
4
Informative advertising in differentiated oligopoly markets
Hamilton, Stephen F.
- In:
International journal of industrial organization
27
(
2009
)
1
,
pp. 60-69
Persistent link: https://www.econbiz.de/10003812995
Saved in:
5
Is targeted advertising always beneficial?
Ben Elhadj-Ben Brahim, Nada
;
Lahmandi-Ayed, Rim
; …
- In:
International journal of industrial organization
29
(
2011
)
6
,
pp. 678-689
Persistent link: https://www.econbiz.de/10009375204
Saved in:
6
Platform competition for advertisers and users in media markets
Reisinger, Markus
- In:
International journal of industrial organization
30
(
2012
)
2
,
pp. 243-252
Persistent link: https://www.econbiz.de/10009550232
Saved in:
7
Advertising expenditure and consumer prices
Rauch, Ferdinand
- In:
International journal of industrial organization
31
(
2013
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10009773873
Saved in:
8
Contest functions : theoretical foundations and issues in estimation
Hao, Jia
;
Skaperdas, Stergios
;
Vaidya, Samarth
- In:
International journal of industrial organization
31
(
2013
)
3
,
pp. 211-222
Persistent link: https://www.econbiz.de/10009775040
Saved in:
9
Informing the uninformed : how drug advertising affects check-up visits
Hosken, Daniel S.
;
Wendling, Brett
- In:
International journal of industrial organization
31
(
2013
)
2
,
pp. 181-194
Persistent link: https://www.econbiz.de/10009732779
Saved in:
10
Direct-to-consumer advertising and consumer welfare
Jayawardhana, Jayani
- In:
International journal of industrial organization
31
(
2013
)
2
,
pp. 164-180
Persistent link: https://www.econbiz.de/10009732781
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