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~isPartOf:"International journal of industrial organization"
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Advertising
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International journal of industrial organization
Online Information Review
316
Journal of advertising research
226
Journal of business research : JBR
224
Telecommunications policy : the international journal of digital economy, data sciences and new media
221
International journal of advertising : the review of marketing communications
218
Journal of Consumer Marketing
193
International journal of advertising : the quarterly review of marketing communications
192
European Journal of Marketing
185
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
172
Journal of marketing communications
161
NBER working paper series
147
SpringerLink / Bücher
146
Strategic Direction
132
Aslib Proceedings
127
NBER Working Paper
126
Working paper / National Bureau of Economic Research, Inc.
126
Information economics and policy : IEP
121
MPRA Paper
118
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
108
Journal of retailing and consumer services
105
Management science : journal of the Institute for Operations Research and the Management Sciences
104
Marketing Intelligence & Planning
103
Young Consumers
99
CESifo working papers
97
Journal of promotion management : JPM
89
International journal of internet marketing and advertising : IJIMA
88
Industrial Management & Data Systems
85
International Marketing Review
83
Journal of Documentation
83
Technological forecasting & social change : an international journal
83
European journal of operational research : EJOR
82
Marketing Science
82
Journal of Product & Brand Management
75
Journal of Services Marketing
74
Journal of historical research in marketing
74
European journal of marketing : EJM
71
Economics Papers from University Paris Dauphine
69
The Bottom Line
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ECONIS (ZBW)
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1
Net Neutrality and
internet
fragmentation : the role of
online
advertising
D'Annunzio, Anna
;
Russo, Antonio
- In:
International journal of industrial organization
43
(
2015
),
pp. 30-47
Persistent link: https://www.econbiz.de/10011488653
Saved in:
2
Segmentation,
advertising
and prices
Galeotti, Andrea
;
Moraga-González, José Luis
- In:
International journal of industrial organization
26
(
2008
)
5
,
pp. 1106-1119
Persistent link: https://www.econbiz.de/10003763950
Saved in:
3
Do media consumers really dislike
advertising
? : an empirical assessment of the role of
advertising
in print media markets
Kaiser, Ulrich
;
Song, Minjae
- In:
International journal of industrial organization
27
(
2009
)
2
,
pp. 292-301
Persistent link: https://www.econbiz.de/10003836391
Saved in:
4
Informative
advertising
in differentiated oligopoly markets
Hamilton, Stephen F.
- In:
International journal of industrial organization
27
(
2009
)
1
,
pp. 60-69
Persistent link: https://www.econbiz.de/10003812995
Saved in:
5
Is targeted
advertising
always beneficial?
Ben Elhadj-Ben Brahim, Nada
;
Lahmandi-Ayed, Rim
; …
- In:
International journal of industrial organization
29
(
2011
)
6
,
pp. 678-689
Persistent link: https://www.econbiz.de/10009375204
Saved in:
6
Platform competition for advertisers and users in media markets
Reisinger, Markus
- In:
International journal of industrial organization
30
(
2012
)
2
,
pp. 243-252
Persistent link: https://www.econbiz.de/10009550232
Saved in:
7
Advertising
expenditure and consumer prices
Rauch, Ferdinand
- In:
International journal of industrial organization
31
(
2013
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10009773873
Saved in:
8
Contest functions : theoretical foundations and issues in estimation
Hao, Jia
;
Skaperdas, Stergios
;
Vaidya, Samarth
- In:
International journal of industrial organization
31
(
2013
)
3
,
pp. 211-222
Persistent link: https://www.econbiz.de/10009775040
Saved in:
9
Informing the uninformed : how drug
advertising
affects check-up visits
Hosken, Daniel S.
;
Wendling, Brett
- In:
International journal of industrial organization
31
(
2013
)
2
,
pp. 181-194
Persistent link: https://www.econbiz.de/10009732779
Saved in:
10
Direct-to-consumer
advertising
and consumer welfare
Jayawardhana, Jayani
- In:
International journal of industrial organization
31
(
2013
)
2
,
pp. 164-180
Persistent link: https://www.econbiz.de/10009732781
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