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Segmentation, advertising and prices
Galeotti, Andrea; Moraga-González, José Luis - In: International journal of industrial organization 26 (2008) 5, pp. 1106-1119
Persistent link: https://www.econbiz.de/10003763950
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Do media consumers really dislike advertising? : an empirical assessment of the role of advertising in print media markets
Kaiser, Ulrich; Song, Minjae - In: International journal of industrial organization 27 (2009) 2, pp. 292-301
Persistent link: https://www.econbiz.de/10003836391
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Informative advertising in differentiated oligopoly markets
Hamilton, Stephen F. - In: International journal of industrial organization 27 (2009) 1, pp. 60-69
Persistent link: https://www.econbiz.de/10003812995
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Is targeted advertising always beneficial?
Ben Elhadj-Ben Brahim, Nada; Lahmandi-Ayed, Rim; … - In: International journal of industrial organization 29 (2011) 6, pp. 678-689
Persistent link: https://www.econbiz.de/10009375204
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Platform competition for advertisers and users in media markets
Reisinger, Markus - In: International journal of industrial organization 30 (2012) 2, pp. 243-252
Persistent link: https://www.econbiz.de/10009550232
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Advertising expenditure and consumer prices
Rauch, Ferdinand - In: International journal of industrial organization 31 (2013) 4, pp. 331-341
Persistent link: https://www.econbiz.de/10009773873
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Contest functions : theoretical foundations and issues in estimation
Hao, Jia; Skaperdas, Stergios; Vaidya, Samarth - In: International journal of industrial organization 31 (2013) 3, pp. 211-222
Persistent link: https://www.econbiz.de/10009775040
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Informing the uninformed : how drug advertising affects check-up visits
Hosken, Daniel S.; Wendling, Brett - In: International journal of industrial organization 31 (2013) 2, pp. 181-194
Persistent link: https://www.econbiz.de/10009732779
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Direct-to-consumer advertising and consumer welfare
Jayawardhana, Jayani - In: International journal of industrial organization 31 (2013) 2, pp. 164-180
Persistent link: https://www.econbiz.de/10009732781
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Non-comparartive versus comparative advertising of quality
Emons, Winand; Fluet, Claude - In: International journal of industrial organization 30 (2012) 4, pp. 352-360
Persistent link: https://www.econbiz.de/10009658197