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Market orientation and new product success relationship : the role of innovation capability, absorptive capacity, green brand positioning
Dogbe, Courage Simon Kofi; Bamfo, Bylon Abeeku; … - In: International journal of innovation management 25 (2021) 3, pp. 2150033-1-2150033-30
Persistent link: https://www.econbiz.de/10012593369
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Market orientation and new product superiority among small and medium-sized enterprises (SMEs) : the moderating role of innovation capability
Dogbe, Courage Simon Kofi; Tian, Hong-Yun; Pomegbe, … - In: International journal of innovation management 24 (2020) 5, pp. 2050043-1-2050043-25
Persistent link: https://www.econbiz.de/10012271383