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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Guzman, Francisco"
~person:"Hollebeek, Linda D."
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~subject:"Markenführung"
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Markenführung
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Guzman, Francisco
Hollebeek, Linda D.
Kunkel, Thilo
Melewar, T. C.
Kwon, Eun Sook
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Rita, Paulo
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International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
11
Journal of business research : JBR
9
Journal of sport management : the official journal of the North American Society of Sport Management
7
European Sport management quarterly : ESMQ
5
European journal of marketing : EJM
5
Journal of retailing and consumer services
5
The journal of brand management : an international journal
4
Corporate reputation review
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing intelligence & planning
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The journal of consumer marketing
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The marketing review
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Asia-Pacific journal of business administration
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EuroMed journal of business
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European business review
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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International studies of management and organization
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Journal of Product and Brand Management Ser.
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Journal of consumer behaviour
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Journal of general management
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Journal of global marketing
1
Journal of service management
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Journal of service theory and practice : JSTP
1
Journal of strategic marketing
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Journal of vacation marketing : an international journal
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Psychology & marketing
1
Qualitative market research : an international journal
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The European business journal
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The handbook of communication engagement
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The journal of services marketing
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The service industries journal
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Tourism management perspectives : TMP
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Impact of perceived social media marketing activities on
brand
and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
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