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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Customer satisfaction"
~subject:"Werbewirkung"
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Semiparametric multinomial log...
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Customer satisfaction
Werbewirkung
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
118
Online-Marketing
118
Social Web
94
Social web
94
Advertising effects
52
Brand management
51
Markenführung
51
Online retailing
51
Online-Handel
51
Beziehungsmarketing
44
Relationship marketing
44
Viral marketing
42
Virales Marketing
42
Brand image
39
Markenimage
39
Advertising
38
Werbung
38
social media
34
E-commerce
27
Electronic Commerce
27
Website
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Confidence
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Vertrauen
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Brand
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Markenartikel
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purchase intention
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Internet
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Marketing management
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Marketingmanagement
13
consumer behaviour
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India
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Indien
11
Innovation adoption
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Innovationsakzeptanz
11
Mobile communications
11
Mobilkommunikation
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62
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Kwon, Eun Sook
2
Moschis, George P.
2
Acikgoz, Fulya
1
Aghniadi
1
Alexandrovskiy, Sergey
1
Alvarez-Altamirano, Katerina
1
Amlus, Mohammad Harith
1
Amoako, George Kofi
1
An, Soontae
1
Aramendia-Muneta, Maria Elena
1
Arnita, Devi
1
Arora, Taanika
1
Bae, Young Han
1
Bakr, Yousra
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1
Balasubramanian, Senthil Arasu
1
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1
Bayrak Meydanoğlu, Ela Sibel
1
Bolat, Elvira
1
Burnaz, Sebnem
1
Böhm, Stephan
1
Carneiro-da-Cunha, Julio Araujo
1
Chan, Terri H.
1
Chaudhary, Monica
1
Chung, Yoo Jin
1
Cordova-Buiza, Franklin
1
Costa, Renato J. Lopes da
1
Culqui-Salazar, Raul Enrique
1
Dankwa, Dan Duku
1
De Cicco, Roberta
1
Dias, Álvaro Lopes
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Dodoo, Naa Amponsah
1
Doe, Joshua Kofi
1
Duffett, Rodney Graeme
1
Foreman, Jeffrey
1
Gautam, Omvir
1
Ghouse, Suhail M.
1
Giovanis, Apostolos
1
Giovanis, Apostolos N.
1
Guerreiro, João Pedro Silva Martins
1
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International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
388
Journal of business research : JBR
296
International journal of hospitality management
207
Journal of marketing communications
140
International journal of advertising : the review of marketing communications
139
Psychology & marketing
113
The journal of services marketing
103
Journal of hospitality marketing & management
100
International journal of advertising : the quarterly review of marketing communications
93
Journal of travel and tourism marketing
93
Cogent business & management
88
International journal of contemporary hospitality management
85
Journal of promotion management : innovations in planning and applied research
78
Asia Pacific journal of marketing and logistics
73
Journal of promotion management : JPM
69
Tourism management : research, policies, practice
67
European journal of marketing : EJM
65
Journal of advertising research
61
Services marketing quarterly
61
Marketing letters : a journal of research in marketing
55
The service industries journal
52
The journal of product & brand management
51
Journal of advertising : official publication of the American Academy of Advertising
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
Journal of strategic marketing
48
International journal of electronic marketing and retailing : IJEMR
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing intelligence & planning
44
The journal of brand management : an international journal
44
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Service business
43
Journal of the Academy of Marketing Science
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Journal of marketing research : JMR
40
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
Journal of service management
39
Journal of service research : JSR
38
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ECONIS (ZBW)
62
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1
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
2
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
3
Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Giovanis, Apostolos N.
;
Zondiros, Dimitris
;
Tomaras, Petros
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 186-206
Persistent link: https://www.econbiz.de/10011665139
Saved in:
4
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
5
Exploring the impact of brand selfie on brand attitude in the Twittersphere
Liu, Xia
;
Foreman, Jeffrey
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10012155307
Saved in:
6
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
7
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
8
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
9
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
10
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
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