//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Markenartikel"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Semiparametric multinomial log...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Werbewirkung
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
118
Online-Marketing
118
Social Web
94
Social web
94
Advertising effects
52
Brand management
51
Markenführung
51
Online retailing
51
Online-Handel
51
Beziehungsmarketing
44
Relationship marketing
44
Viral marketing
42
Virales Marketing
42
Brand image
39
Markenimage
39
Advertising
38
Werbung
38
social media
34
E-commerce
27
Electronic Commerce
27
Website
21
Confidence
18
Vertrauen
18
Brand
16
purchase intention
15
Internet
13
Marketing management
13
Marketingmanagement
13
consumer behaviour
13
India
11
Indien
11
Innovation adoption
11
Innovationsakzeptanz
11
Mobile communications
11
Mobilkommunikation
11
Customer satisfaction
10
more ...
less ...
Online availability
All
Undetermined
43
Type of publication
All
Article
61
Type of publication (narrower categories)
All
Article in journal
61
Aufsatz in Zeitschrift
61
Language
All
English
61
Author
All
Kwon, Eun Sook
2
Moschis, George P.
2
Abuljadail, Mohammad
1
Acikgoz, Fulya
1
Aghniadi
1
Alexandrovskiy, Sergey
1
Alvarez-Altamirano, Katerina
1
Amlus, Mohammad Harith
1
Amoako, George Kofi
1
An, Soontae
1
Ansari, Azarnoush
1
Aramendia-Muneta, Maria Elena
1
Arnita, Devi
1
Arora, Taanika
1
Bae, Young Han
1
Bakr, Yousra
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Barrichello, Alcides
1
Bayrak Meydanoğlu, Ela Sibel
1
Bolat, Elvira
1
Burnaz, Sebnem
1
Böhm, Stephan
1
Chan, Terri H.
1
Chaudhary, Monica
1
Chung, Yoo Jin
1
Cordova-Buiza, Franklin
1
Costa, Renato J. Lopes da
1
Culqui-Salazar, Raul Enrique
1
Dankwa, Dan Duku
1
De Cicco, Roberta
1
Decker, Reinhold
1
Dias, Álvaro Lopes
1
Dodoo, Naa Amponsah
1
Doe, Joshua Kofi
1
Duffett, Rodney Graeme
1
Flaswinkel, Anne Mareike
1
Foreman, Jeffrey
1
Garg, Prerna
1
Gautam, Omvir
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
393
The journal of brand management : an international journal
302
Journal of retailing and consumer services
221
The journal of product & brand management
209
Journal of marketing communications
150
International journal of advertising : the review of marketing communications
146
Psychology & marketing
129
Journal of advertising research
110
International journal of advertising : the quarterly review of marketing communications
107
Journal of marketing research : JMR
105
European journal of marketing : EJM
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
89
Journal of promotion management : innovations in planning and applied research
88
The Trademark reporter
82
Journal of promotion management : JPM
78
Marketing letters : a journal of research in marketing
76
SpringerLink / Bücher
75
Journal of marketing
74
Markenartikel : das Magazin für Markenführung
74
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
71
Asia Pacific journal of marketing and logistics
67
The journal of consumer marketing
60
Marketing intelligence & planning
57
Journal of advertising : official publication of the American Academy of Advertising
55
Marketing : ZFP ; journal of research and management
54
International journal of hospitality management
52
Journal of international consumer marketing
51
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
49
European journal of marketing
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Journal of strategic marketing
47
Journal of fashion marketing and management
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Journal of retailing
44
Management science : journal of the Institute for Operations Research and the Management Sciences
43
Journal of the Academy of Marketing Science
42
International journal of consumer studies
40
Journal of global marketing
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
more ...
less ...
Source
All
ECONIS (ZBW)
61
Showing
1
-
10
of
61
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
2
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
3
Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
Saved in:
4
Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Giovanis, Apostolos N.
;
Zondiros, Dimitris
;
Tomaras, Petros
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 186-206
Persistent link: https://www.econbiz.de/10011665139
Saved in:
5
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
6
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
7
Exploring the impact of brand selfie on brand attitude in the Twittersphere
Liu, Xia
;
Foreman, Jeffrey
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10012155307
Saved in:
8
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
9
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
10
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->