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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Internet marketing
199
Online-Marketing
199
Consumer behaviour
125
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Social Web
110
Social web
110
Advertising effects
51
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Assimakopoulos, Costas
4
Vrontis, Demetris
4
Moschis, George P.
3
Pentina, Iryna
3
Rita, Paulo
3
Acikgoz, Fulya
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Antoniadis, Ioannis
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Boutsouki, Christina
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Giraldi, Janaina de Moura Engracia
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Greve, Goetz
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Ha, Louisa
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Hair, Neil Frederick
2
Jiang, Pingjun
2
Koh, Anthony C.
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Kwon, Eun Sook
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Logan, Kelty
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Lorenzo-Romero, Carlota
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Loureiro, Sandra Maria Correia
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Moro, Sérgio
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Ramos, Ricardo F.
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Wu, Linwan
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Aakash
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Abhijith, U.
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International journal of internet marketing and advertising : IJIMA
SpringerLink / Bücher
1,436
Europäische Hochschulschriften / 5
448
Journal of business research : JBR
384
Springer eBook Collection
360
Working paper / National Bureau of Economic Research, Inc.
321
NBER working paper series
310
Gabler Edition Wissenschaft
286
Springer eBook Collection / Business and Economics
281
Discussion paper series / IZA
270
Ifo Schnelldienst
246
NBER Working Paper
240
Telecommunications policy : the international journal of digital economy, data sciences and new media
238
Journal of retailing and consumer services
223
Research
181
ifo Schnelldienst
172
Lehrbuch
169
Discussion paper / Centre for Economic Policy Research
168
IZA Discussion Paper
156
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
CESifo working papers
148
Technological forecasting & social change : an international journal
143
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
131
Journal of advertising research
131
Journal of marketing communications
121
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
120
International journal of advertising : the review of marketing communications
118
Management science : journal of the Institute for Operations Research and the Management Sciences
118
Information systems research : ISR
116
Journal of internet commerce
112
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
111
Information economics and policy : IEP
110
International journal of hospitality management
108
Electronic commerce research
98
Working paper
95
International journal of electronic marketing and retailing : IJEMR
91
Tourism management : research, policies, practice
91
Discussion paper
90
International journal of business information systems : IJBIS
90
Business horizons
88
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ECONIS (ZBW)
208
USB Cologne (EcoSocSci)
3
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1
Internet
marketing and advertising in the framework of new interactive and
multimedia
developments
Martensen, Anne
(
ed.
);
Singh, Jaywant
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011665144
Saved in:
2
Special issue: Social media and mobile marketing innovations
Greve, Goetz
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011387771
Saved in:
3
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
4
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
5
From banners to YouTube : using the rearview mirror to look at the future of
internet
advertising
Barnes, Susan B.
;
Hair, Neil Frederick
- In:
International journal of internet marketing and …
5
(
2009
)
3
,
pp. 223-239
Persistent link: https://www.econbiz.de/10003877206
Saved in:
6
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
7
Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
Saved in:
8
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
9
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
10
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
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