From banners to YouTube : using the rearview mirror to look at the future of internet advertising
Year of publication: |
2009
|
---|---|
Authors: | Barnes, Susan B. ; Hair, Neil Frederick |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 5.2009, 3, p. 223-239
|
Subject: | Online-Marketing | Internet marketing | Mobile Marketing | Mobile marketing | 1994-2007 |
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