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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Emotionale Werbung
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Werbung
58
Advertising
54
Consumer behaviour
47
Internet marketing
47
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47
Online-Marketing
47
Advertising effects
41
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social media
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Fortin, David R.
2
Hatzithomas, Leonidas
2
Moschis, George P.
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
425
Journal of advertising research
269
International journal of advertising : the review of marketing communications
221
Journal of advertising : official publication of the American Academy of Advertising
212
Journal of retailing and consumer services
210
International journal of advertising : the quarterly review of marketing communications
200
International journal of hospitality management
189
Psychology & marketing
180
Journal of marketing communications
171
Journal of advertising
170
Journal of business ethics : JOBE
142
Journal of economic psychology : research in economic psychology and behavioral economics
135
Journal of consumer research : JCR ; an interdisciplinary bimonthly
134
SpringerLink / Bücher
134
Journal of marketing research : JMR
114
European journal of marketing : EJM
106
Tourism management : research, policies, practice
105
Journal of promotion management : JPM
102
Journal of marketing
96
Management science : journal of the Institute for Operations Research and the Management Sciences
96
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
93
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
90
NBER working paper series
89
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
81
Journal of promotion management : innovations in planning and applied research
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
NBER Working Paper
73
European journal of operational research : EJOR
72
Journal of historical research in marketing
72
Working paper / National Bureau of Economic Research, Inc.
72
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
71
Marketing Science
69
Marketing letters : a journal of research in marketing
68
Journal of economic behavior & organization : JEBO
66
Marketing : ZFP ; journal of research and management
66
CESifo working papers
64
Academy of Management journal : AMJ
63
Jahrbuch der Absatz- und Verbrauchsforschung
63
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ECONIS (ZBW)
66
USB Cologne (EcoSocSci)
4
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1
Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.
;
Tsichla, Eirini
;
Hatzithomas, Leonidas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
Saved in:
2
Neuromarketing strategies and their relationship with brand
advertising
in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
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3
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
4
Consumer mind-sets and attitudes towards online marketing messages
Sääksjärvi, Maria
;
Pol, Gratiana
- In:
International journal of internet marketing and …
4
(
2007
)
1
,
pp. 26-36
Persistent link: https://www.econbiz.de/10003560197
Saved in:
5
Extrinsic and intrinsic motivation in the use of the internet as a tourist information source
Castañeda, J. Alberto
;
Frías, Dolores M.
; …
- In:
International journal of internet marketing and …
4
(
2007
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10003560211
Saved in:
6
New insights into the acceptance of mobile internet services : a mixed-method approach
Groeppel-Klein, Andrea
;
Koenigstorfer, Joerg
- In:
International journal of internet marketing and …
4
(
2007
)
1
,
pp. 72-92
Persistent link: https://www.econbiz.de/10003560278
Saved in:
7
Special issue: Selected papers on e-marketing from the thirty-fifth European Marketing Academy Conference
Aulōnitēs, Geōrgios I.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003560369
Saved in:
8
Innovations in communication and
advertising
: a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar
;
Riscarolli, Valéria
;
Zucco, …
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
Saved in:
9
Measuring the effects of visual scan codes in
advertising
Fortin, David R.
;
Surovaya, Kate
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 358-373
Persistent link: https://www.econbiz.de/10012139707
Saved in:
10
The complementary role of
advertising
and electronic word-of-mouth for blockbusters and low-budget motion pictures
Armelini, Guillermo
;
González, Jorge
;
Villanueva, Julian
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012105493
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