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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Internet marketing
199
Online-Marketing
199
Consumer behaviour
132
Konsumentenverhalten
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Social Web
112
Social web
112
Advertising effects
52
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Assimakopoulos, Costas
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Rita, Paulo
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Pentina, Iryna
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Acikgoz, Fulya
2
Akroush, Mamoun N.
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Antoniadis, Ioannis
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Boutsouki, Christina
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Erkan, Ismail
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Fortin, David R.
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Giraldi, Janaina de Moura Engracia
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Ha, Louisa
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Hair, Neil Frederick
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Jiang, Pingjun
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Koh, Anthony C.
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Kwon, Eun Sook
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Logan, Kelty
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Lorenzo-Romero, Carlota
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Loureiro, Sandra Maria Correia
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Unal, Sevtap
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Wu, Linwan
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International journal of internet marketing and advertising : IJIMA
SpringerLink / Bücher
710
Journal of business research : JBR
588
European Journal of Marketing
485
Journal of retailing and consumer services
358
Springer eBook Collection
282
Industrial marketing management : the international journal for industrial and high-tech firms
259
Marketing Intelligence & Planning
239
Electronic commerce research
228
Management science : journal of the Institute for Operations Research and the Management Sciences
213
Journal of Food Distribution Research
208
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
171
Management Science
163
Information systems research : ISR
162
Journal of internet commerce
162
Europäische Hochschulschriften / 5
160
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
159
Springer eBook Collection / Business and Economics
147
Technological forecasting & social change : an international journal
141
Journal of advertising research
140
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
140
International journal of business information systems : IJBIS
139
Information systems and e-business management : ISeB
132
Journal of marketing management : MM
132
Journal of Agricultural and Applied Economics
131
Journal of Consumer Marketing
131
Journal of marketing
131
International journal of electronic marketing and retailing : IJEMR
130
Premier reference source
130
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
129
Journal of marketing communications
128
European journal of operational research : EJOR
125
European journal of marketing : EJM
123
International journal of advertising : the review of marketing communications
121
International journal of e-business research : an official publication of the Information Resources Management Association
121
Lehrbuch
120
Gabler Edition Wissenschaft
119
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
119
International journal of electronic business
113
International journal of hospitality management
111
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ECONIS (ZBW)
222
USB Cologne (EcoSocSci)
2
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
E-
marketing
and BPA coordination on business strategy
Katsonis, Nikolaos
;
Sfakianakis, Michael
;
Myloni, Barbara
; …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10012105486
Saved in:
3
Why shop on social media? : a systematic review
Oliveira, Carlos
;
Garcia, Ana Cristina Bicharra
;
Diirr, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 344-368
Persistent link: https://www.econbiz.de/10013256314
Saved in:
4
Pricing policies in hotels : a psychological threshold research in online and offline channels
Pelegrín-Borondo, Jorge
;
Arias-Oliva, Mario
; …
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 161-179
Persistent link: https://www.econbiz.de/10011497572
Saved in:
5
Development of an optimal solution for digital
marketing
variables in an online tool
Ahuja, Vandana
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011387769
Saved in:
6
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
7
Investigating websites' e-CRM features in building customer relationships : evidence from Greece
Papaioannou, Eugenia
;
Assimakopoulos, Costas
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 320-338
Persistent link: https://www.econbiz.de/10011349106
Saved in:
8
Customer motives and benefits for participating in online co-creation activities
Efthymios, Constantinides,
;
Brünink, Leonine A.
; …
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 21-48
Persistent link: https://www.econbiz.de/10011387766
Saved in:
9
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
10
Analysing the interrelationship between online reviews and sales : the role of review length and sentiment index in electronic markets
Aggarwal, Anu Gupta
;
Aakash
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 361-376
Persistent link: https://www.econbiz.de/10012512662
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