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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Consumer behaviour
200
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200
Internet marketing
118
Online-Marketing
118
Social Web
94
Social web
94
Advertising effects
52
Werbewirkung
52
Brand management
51
Markenführung
51
Online retailing
51
Online-Handel
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Beziehungsmarketing
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Relationship marketing
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Viral marketing
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Virales Marketing
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Markenimage
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social media
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consumer behaviour
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Rita, Paulo
5
Moschis, George P.
3
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Dangi, Hamendra Kumar
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Elwalda, Abdulaziz
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Erkan, Ismail
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Giraldi, Janaina de Moura Engracia
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Kwon, Eun Sook
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Logan, Kelty
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Malik, Anuradha
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Moro, Sérgio
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Ramos, Ricardo F.
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Sanz Blas, Silvia
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Srivastava, Vibhava
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Wu, Linwan
2
Abdalla, Márcio Moutinho
1
Abdrabbo, Tariq
1
Abuljadail, Mohammad
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Acikgoz, Fulya
1
Aghniadi
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Amlus, Mohammad Harith
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An, Soontae
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
2,038
Journal of retailing and consumer services
1,949
International journal of consumer studies
764
International journal of hospitality management
735
Psychology & marketing
672
NBER working paper series
653
Journal of econometrics
590
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
Working paper / National Bureau of Economic Research, Inc.
578
NBER Working Paper
512
The journal of brand management : an international journal
457
The journal of product & brand management
420
Economics letters
419
SpringerLink / Bücher
403
Journal of marketing research : JMR
399
Asia Pacific journal of marketing and logistics
394
Management science : journal of the Institute for Operations Research and the Management Sciences
375
European journal of marketing : EJM
373
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of marketing
323
Journal of international consumer marketing
322
Journal of travel and tourism marketing
318
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
317
Journal of marketing management : MM
317
Journal of retailing
317
Applied economics
316
Tourism management : research, policies, practice
302
Marketing letters : a journal of research in marketing
301
Cogent business & management
300
Journal of marketing communications
300
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
299
Journal of fashion marketing and management
298
CEMMAP working papers / Centre for Microdata Methods and Practice
297
International journal of retail & distribution management
294
The international review of retail, distribution and consumer research
291
Journal of consumer behaviour : an international research review
288
The journal of consumer marketing
287
Journal of the Academy of Marketing Science
271
Technological forecasting & social change : an international journal
268
International journal of contemporary hospitality management
265
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ECONIS (ZBW)
201
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1
Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
Saved in:
2
Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Giovanis, Apostolos N.
;
Zondiros, Dimitris
;
Tomaras, Petros
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 186-206
Persistent link: https://www.econbiz.de/10011665139
Saved in:
3
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
4
Exploring the impact of brand selfie on brand attitude in the Twittersphere
Liu, Xia
;
Foreman, Jeffrey
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10012155307
Saved in:
5
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
6
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
7
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
8
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
9
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
10
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
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