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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Social Web
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social media
53
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International journal of internet marketing and advertising : IJIMA
Economics Papers from University Paris Dauphine
595
Journal of business research : JBR
488
SpringerLink / Bücher
268
MPRA Paper
263
Technological forecasting & social change : an international journal
252
Journal of retailing and consumer services
228
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
223
ERIM Report Series Research in Management
180
Information systems research : ISR
154
Management communication quarterly : an international journal
150
Annals of Faculty of Economics
140
Ovidius University Annals, Economic Sciences Series
137
Journal of management information systems : JMIS
136
Corporate communications : an international journal
130
Springer eBook Collection
126
Tourism management : research, policies, practice
122
Industrial marketing management : the international journal for industrial and high-tech firms
110
Open Access publications from Université Paris-Dauphine
110
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
106
Business horizons
103
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Amfiteatru Economic Journal
101
Journal of marketing communications
98
International journal of hospitality management
96
Psychology & marketing
95
Management science : journal of the Institute for Operations Research and the Management Sciences
92
International journal of business information systems : IJBIS
90
Cogent business & management
89
International journal of advertising : the review of marketing communications
88
Management information systems : mis quarterly
86
CESifo working papers
84
Electronic commerce research
79
International journal of business communication : IJBC ; a publication of the Association of Business Communication
79
Journal of internet commerce
79
Journal of marketing management : MM
78
The AMFITEATRU ECONOMIC journal
77
The journal of product & brand management
77
Annals of marketing-mba
76
Journal of travel and tourism marketing
76
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ECONIS (ZBW)
147
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1
A brand-centric framework for ephemeral media : conceptual approach to Instagram stories
Pınarbaşı, Fatih
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 570-592
Persistent link: https://www.econbiz.de/10012670730
Saved in:
2
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
3
Investigating websites' e-CRM features in building customer relationships : evidence from Greece
Papaioannou, Eugenia
;
Assimakopoulos, Costas
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 320-338
Persistent link: https://www.econbiz.de/10011349106
Saved in:
4
How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
Saved in:
5
Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis
;
Dumicic, Ksenija
;
Snoj, Boris
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
Saved in:
6
Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.
;
Gammoh, Bashar S.
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
Saved in:
7
Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan
;
Al-Karaghouli, Wafi
;
Baeshen, Yasser
; …
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10011497534
Saved in:
8
Conceptualising cues in social media
Teng, Shasha
;
Kok Wei Khong
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 233-253
Persistent link: https://www.econbiz.de/10011498036
Saved in:
9
Understanding consumers' creating behaviour in social media : an application of uses and gratifications and the theory of reasoned action
Ham, Chang-Dae
;
Lee, Joonghwa
;
Lee, Hyung-Seok
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 241-263
Persistent link: https://www.econbiz.de/10011349122
Saved in:
10
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
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