//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Exploring the impact of social...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
199
Online-Marketing
199
Social Web
145
Social web
145
Consumer behaviour
143
Konsumentenverhalten
143
Brand management
58
Markenführung
58
Advertising effects
54
Werbewirkung
54
social media
53
Viral marketing
52
Virales Marketing
52
Beziehungsmarketing
46
Relationship marketing
46
Advertising
44
Werbung
44
Brand image
39
Markenimage
39
Online retailing
36
Online-Handel
36
E-commerce
34
Electronic Commerce
34
Marketing management
22
Marketingmanagement
22
Website
18
Facebook
16
Internet
16
Social network
15
Soziales Netzwerk
15
USA
14
United States
14
advertising
13
electronic word-of-mouth
12
social media marketing
12
Brand
11
Confidence
11
Markenartikel
11
Vertrauen
11
consumer behaviour
11
more ...
less ...
Online availability
All
Undetermined
120
Type of publication
All
Article
227
Book / Working Paper
12
Type of publication (narrower categories)
All
Article in journal
238
Aufsatz in Zeitschrift
238
Collection of articles of several authors
9
Sammelwerk
9
Aufsatzsammlung
3
Case study
1
Fallstudie
1
Festschrift
1
more ...
less ...
Language
All
English
239
Author
All
Assimakopoulos, Costas
4
Boutsouki, Christina
3
Fortin, David R.
3
Pentina, Iryna
3
Rita, Paulo
3
Vrontis, Demetris
3
Acikgoz, Fulya
2
Antoniadis, Ioannis
2
Bao, Tong
2
Duh, Helen Inseng
2
Ellonen, Hanna-Kaisa
2
Erkan, Ismail
2
Giraldi, Janaina de Moura Engracia
2
Greve, Goetz
2
Ha, Louisa
2
Hair, Neil Frederick
2
Hatzithomas, Leonidas
2
Jiang, Pingjun
2
Koh, Anthony C.
2
Kwon, Eun Sook
2
Logan, Kelty
2
Lorenzo-Romero, Carlota
2
Loureiro, Sandra Maria Correia
2
Moro, Sérgio
2
Moschis, George P.
2
Pascucci, Federica
2
Ramos, Ricardo F.
2
Unal, Sevtap
2
Wu, Linwan
2
Aakash
1
Abhijith, U.
1
Abida, Fatma Choura
1
Abu ElSamen, Amjad A.
1
Abuljadail, Mohammad
1
Afolabi, Ibukun Tolulope
1
Aggarwal, Anu Gupta
1
Aghniadi
1
Agrebi, Meriem
1
Aguado, Juan Miguel
1
Ahmed, Zafar U.
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
802
Discussion paper series / IZA
637
Journal of retailing and consumer services
400
Technological forecasting & social change : an international journal
353
IZA Discussion Paper
341
SpringerLink / Bücher
309
NBER working paper series
287
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
263
Working paper / National Bureau of Economic Research, Inc.
256
Tourism management : research, policies, practice
225
Industrial marketing management : the international journal for industrial and high-tech firms
224
NBER Working Paper
218
International journal of hospitality management
217
Journal of economic behavior & organization : JEBO
204
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
204
Information systems research : ISR
202
CESifo working papers
195
Management science : journal of the Institute for Operations Research and the Management Sciences
188
Working paper
181
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
178
Springer eBook Collection
169
Journal of management information systems : JMIS
164
Discussion paper / Centre for Economic Policy Research
163
Journal of travel and tourism marketing
157
Journal of advertising research
151
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
150
Psychology & marketing
150
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
149
IZA Discussion Papers
146
International journal of advertising : the review of marketing communications
146
Journal of marketing communications
142
Discussion papers / CEPR
136
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
134
Cogent business & management
126
Electronic commerce research
122
Discussion paper
118
Journal of business ethics : JOBE
118
Journal of internet commerce
117
International journal of electronic marketing and retailing : IJEMR
115
more ...
less ...
Source
All
ECONIS (ZBW)
239
Showing
1
-
10
of
239
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Attitudes of college students towards online advertisement in social networking sites : a structural equation modelling approach
Antoniadis, Ioannis
;
Assimakopoulos, Costas
;
Koukoulis, …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 137-154
Persistent link: https://www.econbiz.de/10012105485
Saved in:
2
Transitions in marketing communications from traditional architectures to social network patterns
Kumarashvari Subramaniam
;
Nair, T. R. Gopalakrishnan
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10010394722
Saved in:
3
Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis
;
Dumicic, Ksenija
;
Snoj, Boris
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
Saved in:
4
Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar
;
Riscarolli, Valéria
;
Zucco, …
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
Saved in:
5
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona
;
Lotfiyan, Zahra
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
Saved in:
6
Investigating the effects of interaction
satisfaction
and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
7
Propagation of user-generated content online
Gangadharbatla, Harsha
;
Valafar, Masoud
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 218-232
Persistent link: https://www.econbiz.de/10011844775
Saved in:
8
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
9
Engagement and reactions of brand posts on brand fan pages in Facebook : an investigation of brand posts' characteristics
Antoniadis, Ioannis
;
Assimakopoulos, Costas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10012670664
Saved in:
10
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->