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The role of social networks for decision-making about tourism destinations
Vieira, Bruno Miguel; Borges, Ana Pinto; Vieira, Elvira … - In: International journal of internet marketing and … 18 (2023) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10014318239
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The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do; Loureiro, Sandra Maria Correia - In: International journal of internet marketing and … 15 (2021) 4, pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
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How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong - In: International journal of internet marketing and … 9 (2015) 4, pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
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Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis; Dumicic, Ksenija; Snoj, Boris - In: International journal of internet marketing and … 9 (2015) 4, pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
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Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.; Gammoh, Bashar S. - In: International journal of internet marketing and … 9 (2015) 4, pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
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Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan; Al-Karaghouli, Wafi; Baeshen, Yasser; … - In: International journal of internet marketing and … 9 (2015) 4, pp. 338-358
Persistent link: https://www.econbiz.de/10011497534
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Conceptualising cues in social media
Teng, Shasha; Kok Wei Khong - In: International journal of internet marketing and … 9 (2015) 3, pp. 233-253
Persistent link: https://www.econbiz.de/10011498036
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Understanding consumers' creating behaviour in social media : an application of uses and gratifications and the theory of reasoned action
Ham, Chang-Dae; Lee, Joonghwa; Lee, Hyung-Seok - In: International journal of internet marketing and … 8 (2014) 4, pp. 241-263
Persistent link: https://www.econbiz.de/10011349122
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The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi; Mortimer, Kathleen; Evans, Geraint - In: International journal of internet marketing and … 12 (2018) 4, pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
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Tracking content marketing performance using web analytics : tools, metrics, and data privacy implications
Maintz, Julia; Zaumseil, Fabienne - In: International journal of internet marketing and … 13 (2019) 2, pp. 170-182
Persistent link: https://www.econbiz.de/10012105487