//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Shradhanjali.com : new address...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
199
Online-Marketing
199
Consumer behaviour
130
Konsumentenverhalten
130
Social Web
110
Social web
110
Advertising effects
65
Werbewirkung
65
Werbung
58
Advertising
54
Brand management
53
Markenführung
53
social media
46
Viral marketing
41
Virales Marketing
41
Beziehungsmarketing
38
Relationship marketing
38
Brand image
35
Markenimage
35
Online retailing
32
Online-Handel
32
E-commerce
30
Electronic Commerce
30
Marketing management
20
Marketingmanagement
20
Internet
18
Website
16
advertising
16
Facebook
15
USA
14
United States
14
social media marketing
12
Brand
10
KMU
10
Markenartikel
10
Mobile Marketing
10
Mobile communications
10
Mobile marketing
10
Mobilkommunikation
10
SME
10
more ...
less ...
Online availability
All
Undetermined
110
Type of publication
All
Article
202
Book / Working Paper
16
Type of publication (narrower categories)
All
Article in journal
213
Aufsatz in Zeitschrift
213
Collection of articles of several authors
9
Sammelwerk
9
Aufsatzsammlung
3
Case study
1
Fallstudie
1
Festschrift
1
Konferenzschrift
1
more ...
less ...
Language
All
English
218
Author
All
Assimakopoulos, Costas
4
Rita, Paulo
4
Vrontis, Demetris
4
Fortin, David R.
3
Pentina, Iryna
3
Acikgoz, Fulya
2
Antoniadis, Ioannis
2
Boutsouki, Christina
2
Duh, Helen Inseng
2
Erkan, Ismail
2
Greve, Goetz
2
Guerreiro, João Pedro Silva Martins
2
Ha, Louisa
2
Hair, Neil Frederick
2
Hatzithomas, Leonidas
2
Jiang, Pingjun
2
Koh, Anthony C.
2
Kwon, Eun Sook
2
Logan, Kelty
2
Lorenzo-Romero, Carlota
2
Loureiro, Sandra Maria Correia
2
Moro, Sérgio
2
Moschis, George P.
2
Ramos, Ricardo F.
2
Srivastava, Vibhava
2
Wu, Linwan
2
Aakash
1
Abhijith, U.
1
Abida, Fatma Choura
1
Abu ElSamen, Amjad A.
1
Abuljadail, Mohammad
1
Afolabi, Ibukun Tolulope
1
Aggarwal, Anu Gupta
1
Aghniadi
1
Agrebi, Meriem
1
Aguado, Juan Miguel
1
Ahmed, Zafar U.
1
Ahuja, Vandana
1
Akdoğan, Kutay
1
Akroush, Mamoun N.
1
more ...
less ...
Institution
All
European Marketing Academy
1
Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
593
Journal of advertising research
468
Journal of advertising : official publication of the American Academy of Advertising
317
International journal of advertising : the quarterly review of marketing communications
299
Journal of retailing and consumer services
285
Journal of marketing communications
282
International journal of advertising : the review of marketing communications
276
SpringerLink / Bücher
213
Management science : journal of the Institute for Operations Research and the Management Sciences
204
Journal of promotion management : JPM
180
Journal of advertising
176
Psychology & marketing
172
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
165
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
NBER working paper series
138
International journal of hospitality management
133
Journal of marketing
132
Technological forecasting & social change : an international journal
132
European journal of marketing : EJM
131
Journal of promotion management : innovations in planning and applied research
126
Journal of marketing research : JMR
125
Information systems research : ISR
123
Springer eBook Collection
118
Tourism management : research, policies, practice
116
Industrial marketing management : the international journal for industrial and high-tech firms
113
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
108
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
107
European journal of operational research : EJOR
104
Marketing letters : a journal of research in marketing
99
Business horizons
93
International journal of electronic marketing and retailing : IJEMR
92
International journal of industrial organization
91
Marketing Science
87
The journal of product & brand management
87
Working paper / National Bureau of Economic Research, Inc.
87
Journal of internet commerce
86
Health marketing quarterly
85
CESifo working papers
84
more ...
less ...
Source
All
ECONIS (ZBW)
214
USB Cologne (EcoSocSci)
4
Showing
1
-
10
of
218
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
2
Investigating consumer behavioural intention to utilise digital signage
Hough, Michelle
;
Bae, Young Han
;
Jun, Jong Woo
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011688469
Saved in:
3
Going native on Facebook : a content analysis of sponsored messages on undergraduate student Facebook pages
Hanson, Cynthia B.
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10011859033
Saved in:
4
Are cartoon ads effective for adult consumers?
Rakrachakarn, Pakakorn
;
Moschis, George P.
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10010394711
Saved in:
5
The impact of social media
advertising
on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
6
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
7
Effectiveness of
advertising
formats in television
Martin-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011497548
Saved in:
8
Exploring the anteceding impact of personalised social media
advertising
on online impulse buying tendency
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
Saved in:
9
Antecedents to SMS
advertising
acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
10
Users awareness of native
advertising
from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->