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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Internet marketing
198
Online-Marketing
198
Consumer behaviour
158
Konsumentenverhalten
158
Social Web
144
Social web
144
Brand management
65
Markenführung
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Assimakopoulos, Costas
4
Rita, Paulo
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Vrontis, Demetris
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Acikgoz, Fulya
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Antoniadis, Ioannis
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Bao, Tong
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Erkan, Ismail
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Giraldi, Janaina de Moura Engracia
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Greve, Goetz
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Guerreiro, João Pedro Silva Martins
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Ha, Louisa
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Hair, Neil Frederick
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Hatzithomas, Leonidas
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Jansen, Bernard J.
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Jiang, Pingjun
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Koh, Anthony C.
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Kwon, Eun Sook
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Moro, Sérgio
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Wu, Linwan
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Abhijith, U.
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Abida, Fatma Choura
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Abu ElSamen, Amjad A.
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Abuljadail, Mohammad
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Afolabi, Ibukun Tolulope
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
1,524
Journal of retailing and consumer services
965
SpringerLink / Bücher
756
The journal of brand management : an international journal
590
Industrial marketing management : the international journal for industrial and high-tech firms
549
International journal of hospitality management
445
The journal of product & brand management
413
Technological forecasting & social change : an international journal
296
Psychology & marketing
283
Journal of strategic marketing
282
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
281
Tourism management : research, policies, practice
274
Journal of the Academy of Marketing Science
262
The journal of services marketing
262
Journal of marketing
249
The service industries journal
244
Springer eBook Collection
243
The journal of business & industrial marketing
241
Journal of marketing management : MM
240
Journal of travel and tourism marketing
238
European journal of marketing : EJM
234
Journal of marketing communications
230
Asia Pacific journal of marketing and logistics
223
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
223
Management science : journal of the Institute for Operations Research and the Management Sciences
213
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
208
Information systems research : ISR
207
International journal of contemporary hospitality management
206
Marketing intelligence & planning
206
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
203
Cogent business & management
200
Journal of advertising research
197
Journal of hospitality marketing & management
185
Business horizons
179
International journal of advertising : the review of marketing communications
177
Journal of retailing
175
International journal of electronic customer relationship management : IJECRM
166
European Journal of Marketing
165
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
163
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ECONIS (ZBW)
260
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1
Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan
;
Enginkaya, Ebru
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10011387763
Saved in:
2
Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
Saved in:
3
Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.
;
Gammoh, Bashar S.
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
Saved in:
4
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
5
Getting insight or getting lost? : an integrated mixed-method approach to social media discourse and its impact on marketing decision-making
Graffigna, Guendalina
;
Gambetti, Rossella C.
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 103-120
Persistent link: https://www.econbiz.de/10011497551
Saved in:
6
Engagement and reactions of brand posts on brand fan pages in Facebook : an investigation of brand posts' characteristics
Antoniadis, Ioannis
;
Assimakopoulos, Costas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10012670664
Saved in:
7
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
8
Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander
;
Gautam, Omvir
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
Saved in:
9
The impact of social media marketing activities on student desires : analysing the mediating role of brand identity, perceived value, and satisfaction
Mohseni, Mohammad Zia
;
Titkanloo, Saeed Jafari
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 271-296
Persistent link: https://www.econbiz.de/10013256309
Saved in:
10
A typology of customer experience with social media branded content : a netnographic study
Waqas, Muhammad
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 184-213
Persistent link: https://www.econbiz.de/10012252819
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