Narrow search
Showing 1 - 10 of 146
Cover Image
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa; Bélanger, Charles H. - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
Cover Image
Attitudes of college students towards online advertisement in social networking sites : a structural equation modelling approach
Antoniadis, Ioannis; Assimakopoulos, Costas; Koukoulis, … - In: International journal of internet marketing and … 13 (2019) 2, pp. 137-154
Persistent link: https://www.econbiz.de/10012105485
Cover Image
Different strokes for different folks : why different user groups participate in online social media
Foster, Mary K.; Francescucci, Anthony; West, Bettina C. - In: International journal of internet marketing and … 7 (2012) 2, pp. 103-119
Persistent link: https://www.econbiz.de/10009535761
Cover Image
The impact of social media marketing activities on student desires : analysing the mediating role of brand identity, perceived value, and satisfaction
Mohseni, Mohammad Zia; Titkanloo, Saeed Jafari - In: International journal of internet marketing and … 16 (2022) 3, pp. 271-296
Persistent link: https://www.econbiz.de/10013256309
Cover Image
How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong - In: International journal of internet marketing and … 9 (2015) 4, pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
Cover Image
Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis; Dumicic, Ksenija; Snoj, Boris - In: International journal of internet marketing and … 9 (2015) 4, pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
Cover Image
Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.; Gammoh, Bashar S. - In: International journal of internet marketing and … 9 (2015) 4, pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
Cover Image
Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan; Al-Karaghouli, Wafi; Baeshen, Yasser; … - In: International journal of internet marketing and … 9 (2015) 4, pp. 338-358
Persistent link: https://www.econbiz.de/10011497534
Cover Image
Conceptualising cues in social media
Teng, Shasha; Kok Wei Khong - In: International journal of internet marketing and … 9 (2015) 3, pp. 233-253
Persistent link: https://www.econbiz.de/10011498036
Cover Image
Understanding consumers' creating behaviour in social media : an application of uses and gratifications and the theory of reasoned action
Ham, Chang-Dae; Lee, Joonghwa; Lee, Hyung-Seok - In: International journal of internet marketing and … 8 (2014) 4, pp. 241-263
Persistent link: https://www.econbiz.de/10011349122