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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Social Web
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
705
Vietnam's socio-economic development : a social science review
431
Journal of retailing and consumer services
387
Journal of Asian finance, economics and business : JAFEB
308
Technological forecasting & social change : an international journal
297
SpringerLink / Bücher
281
Cogent business & management
251
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
International journal of hospitality management
215
Tourism management : research, policies, practice
190
Information systems research : ISR
180
Industrial marketing management : the international journal for industrial and high-tech firms
176
Vietnam social sciences : review of Vietnam Academy of Social Sciences
166
Psychology & marketing
162
MPRA Paper
161
World Bank E-Library Archive
153
Journal of management information systems : JMIS
144
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
135
Journal of travel and tourism marketing
130
Policy research working paper : WPS
128
Springer eBook Collection
122
Working paper / World Institute for Development Economics Research
117
International journal of contemporary hospitality management
113
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
113
Journal of marketing management : MM
110
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
109
Management science : journal of the Institute for Operations Research and the Management Sciences
109
Journal of marketing communications
108
Business horizons
103
Electronic commerce research
102
Journal of marketing
102
International journal of business information systems : IJBIS
101
Journal of internet commerce
100
Asia Pacific journal of marketing and logistics
98
Journal of strategic marketing
97
NBER working paper series
96
The journal of services marketing
96
The journal of product & brand management
95
International journal of advertising : the review of marketing communications
92
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ECONIS (ZBW)
169
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1
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
2
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
3
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
4
Understanding consumers' creating behaviour in social media : an application of uses and gratifications and the theory of reasoned action
Ham, Chang-Dae
;
Lee, Joonghwa
;
Lee, Hyung-Seok
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 241-263
Persistent link: https://www.econbiz.de/10011349122
Saved in:
5
Deal me in! : assessing consumer response to daily-deal sites
Logan, Kelty
;
Bright, Laura
- In:
International journal of internet marketing and …
8
(
2013/14
)
3
,
pp. 161-180
Persistent link: https://www.econbiz.de/10011316782
Saved in:
6
Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
Saved in:
7
A cross-cultural study of market mavenism in social media : exploring young American and Chinese consumers' viral marketing attitudes, eWOM motives and behaviour
Yang, Hongwei
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 102-124
Persistent link: https://www.econbiz.de/10010394713
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8
Customer motives and benefits for participating in online co-creation activities
Efthymios, Constantinides,
;
Brünink, Leonine A.
; …
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 21-48
Persistent link: https://www.econbiz.de/10011387766
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9
The role of customer brand engagement in social media : conceptualisation, measurement, antecedents and outcomes
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 223-254
Persistent link: https://www.econbiz.de/10011688467
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10
How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
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