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The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi; Mortimer, Kathleen; Evans, Geraint - In: International journal of internet marketing and … 12 (2018) 4, pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
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Customer engagement : a systematic review and future research agenda
Kaur, Gurveen; Deshwal, Pankaj; Dangi, Hamendra Kumar - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
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My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike; Rump, Markus; Decker, Reinhold - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
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Understanding consumers' creating behaviour in social media : an application of uses and gratifications and the theory of reasoned action
Ham, Chang-Dae; Lee, Joonghwa; Lee, Hyung-Seok - In: International journal of internet marketing and … 8 (2014) 4, pp. 241-263
Persistent link: https://www.econbiz.de/10011349122
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Deal me in! : assessing consumer response to daily-deal sites
Logan, Kelty; Bright, Laura - In: International journal of internet marketing and … 8 (2013/14) 3, pp. 161-180
Persistent link: https://www.econbiz.de/10011316782
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Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty - In: International journal of internet marketing and … 10 (2016) 3, pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
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A cross-cultural study of market mavenism in social media : exploring young American and Chinese consumers' viral marketing attitudes, eWOM motives and behaviour
Yang, Hongwei - In: International journal of internet marketing and … 8 (2013) 2, pp. 102-124
Persistent link: https://www.econbiz.de/10010394713
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Customer motives and benefits for participating in online co-creation activities
Efthymios, Constantinides,; Brünink, Leonine A.; … - In: International journal of internet marketing and … 9 (2015) 1, pp. 21-48
Persistent link: https://www.econbiz.de/10011387766
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The role of customer brand engagement in social media : conceptualisation, measurement, antecedents and outcomes
Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: International journal of internet marketing and … 10 (2016) 4, pp. 223-254
Persistent link: https://www.econbiz.de/10011688467
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How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong - In: International journal of internet marketing and … 9 (2015) 4, pp. 267-285
Persistent link: https://www.econbiz.de/10011497455