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Integrated marketing communication : a spiritual and an ethical Islamic perspective
Siti Aishah Chu Abdullah; Mohd Nizam Sahad - In: International journal of islamic marketing and branding 1 (2016) 4, pp. 305-320
Persistent link: https://www.econbiz.de/10011672605
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Cultural relational antecedent of trust : wasta in the United Arab Emirates
Houjeir, Roudaina K. - In: International journal of islamic marketing and branding 1 (2016) 4, pp. 341-355
Persistent link: https://www.econbiz.de/10011672692
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Voice of the customer in the Islamic market
Doherty, Ronald J. - In: International journal of islamic marketing and branding 4 (2019) 2, pp. 146-166
Persistent link: https://www.econbiz.de/10012209121
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Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim - In: International journal of islamic marketing and branding 2 (2017) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
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Islamic marketing practice as a panacea to social marketing criticism
Islam, Mohammad Mominul - In: International journal of islamic marketing and branding 3 (2018) 2, pp. 104-115
Persistent link: https://www.econbiz.de/10011979900
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Marketing to the educated Muslim woman
Kuswadi, Nauar; Jaafar, Ameena; Nurhafihz Bin Noor - In: International journal of islamic marketing and branding 2 (2017) 2, pp. 156-169
Persistent link: https://www.econbiz.de/10011803296
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The effect of service quality and religiosity on electronic word of mouth through satisfaction in Islamic banking in North Africa
Jridi, Kaouther; Chaabouni, Amel; Bakini, Fatma; … - In: International journal of islamic marketing and branding 3 (2018) 4, pp. 278-298
Persistent link: https://www.econbiz.de/10012051024
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Antecedents of trust towards Islamic banks : a qualitative study
El jed, Nabila; Zghal, Mustapha - In: International journal of islamic marketing and branding 3 (2018) 4, pp. 299-323
Persistent link: https://www.econbiz.de/10012051026
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The moderating role of religiosity on cause related advertising campaigns
Mabrouk, Abir Ben; Najjar, Faouzi - In: International journal of islamic marketing and branding 4 (2019) 3/4, pp. 249-260
Persistent link: https://www.econbiz.de/10012257420
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Religiosity and negotiating inter-generational acculturation tensions : the case of French Maghreb Muslim women's consumption
Alkayyali, Ranam - In: International journal of islamic marketing and branding 1 (2015) 1, pp. 16-35
Persistent link: https://www.econbiz.de/10011719792