The effect of service quality and religiosity on electronic word of mouth through satisfaction in Islamic banking in North Africa
Year of publication: |
2018
|
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Authors: | Jridi, Kaouther ; Chaabouni, Amel ; Bakini, Fatma ; Harbaoui, Mayssa |
Published in: |
International journal of islamic marketing and branding. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2055-0944, ZDB-ID 2848397-2. - Vol. 3.2018, 4, p. 278-298
|
Subject: | service quality | religiosity | electronic word-of-mouth | e-wom | customer satisfaction | Islamic banks | North Africa | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Islamisches Finanzsystem | Islamic finance | Virales Marketing | Viral marketing | Religion | Nordafrika | Bankgeschäft | Banking services |
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