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Market research
41
Marktforschung
41
Consumer behaviour
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data quality
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International journal of market research
Journal of marketing research : JMR
384
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
119
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
SpringerLink / Bücher
79
Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
73
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Journal of retailing
58
Marketing : ZFP ; journal of research and management
56
Europäische Hochschulschriften / 5
55
European marketing research review
51
Journal of business economics : JBE
49
Management science : journal of the Institute for Operations Research and the Management Sciences
49
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
Harvard business review : HBR
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
The journal of business : B
31
Handbuch der Marktforschung
30
Business horizons
29
Die Betriebswirtschaft : DBW
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The marketing review
28
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ECONIS (ZBW)
41
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1
Seeing the bigger picture : why market research history matters?
Crawford, Robert
- In:
International journal of market research
64
(
2022
)
2
,
pp. 187-199
Persistent link: https://www.econbiz.de/10012872698
Saved in:
2
How MRS′ journal has contributed to the development of market and social research
Mouncey, Peter R.
- In:
International journal of market research
64
(
2022
)
2
,
pp. 200-226
Persistent link: https://www.econbiz.de/10012872699
Saved in:
3
Considerations for conducting sensitive research with the LGBTQIA+ communities
Lewis, Clifford
;
Reynolds, Nina
- In:
International journal of market research
63
(
2021
)
5
,
pp. 544-551
Persistent link: https://www.econbiz.de/10012625153
Saved in:
4
A meta-analysis of how country-level factors affect web survey response rates
Daikeler, Jessica
;
Silber, Henning
;
Bošnjak, Michael
- In:
International journal of market research
64
(
2022
)
3
,
pp. 306-333
Persistent link: https://www.econbiz.de/10013257985
Saved in:
5
Gain-probability diagrams in consumer research
Trafimow, David
;
Hyman, Michael R.
;
Kostyk, Alena
; …
- In:
International journal of market research
64
(
2022
)
4
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013258007
Saved in:
6
Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember
Moore, Zachary
;
Harrison, Dana E.
;
Hair, Joseph F.
- In:
International journal of market research
63
(
2021
)
6
,
pp. 693-714
Persistent link: https://www.econbiz.de/10012794281
Saved in:
7
Using memes in online surveys to engage and motivate respondents
Roster, Catherine A.
- In:
International journal of market research
63
(
2021
)
6
,
pp. 754-771
Persistent link: https://www.econbiz.de/10012794285
Saved in:
8
Staying in the middle or avoiding extremes? : a test of the effect of rating scale length in advertising research with Chinese consumers
Li, Cong
;
Yoon, Gunwoo
;
Petit, John
- In:
International journal of market research
62
(
2020
)
4
,
pp. 418-431
Persistent link: https://www.econbiz.de/10012308942
Saved in:
9
Netnography as a marketing research tool in the fashion industry in Southeast Europe
Xharavina, Natyra
;
Kapoulas, Alexandros
;
Miaoulis, …
- In:
International journal of market research
62
(
2020
)
4
,
pp. 499-515
Persistent link: https://www.econbiz.de/10012308951
Saved in:
10
How long do respondents think online surveys should be? : new evidence from two online panels in Germany
Revilla, Melanie
;
Höhne, Jan Karem
- In:
International journal of market research
62
(
2020
)
5
,
pp. 538-545
Persistent link: https://www.econbiz.de/10012308955
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