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~isPartOf:"International journal of market research"
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Market research
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International journal of market research
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
90
Qualitative market research : an international journal
73
SpringerLink / Bücher
65
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Gabler Edition Wissenschaft
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
39
Europäische Hochschulschriften / 5
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of advertising research
25
Springer eBook Collection / Business and Economics
25
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Lehrbuch
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
Psychology & marketing
18
Verfahren, Datenauswertung, Ergebnisdarstellung
18
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ECONIS (ZBW)
38
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1
Rethinking the market research curriculum
Nunan, Daniel
;
Di Domenico, MariaLaura
- In:
International journal of market research
61
(
2019
)
1
,
pp. 22-32
Persistent link: https://www.econbiz.de/10012171922
Saved in:
2
Indigenous research methods to build an uncontested space for marketing insight
Chan, Kaye
;
Khamis, Susie
;
Taylor, Maureen
;
Waller, David
- In:
International journal of market research
65
(
2023
)
6
,
pp. 796-811
Persistent link: https://www.econbiz.de/10014427218
Saved in:
3
Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember
Moore, Zachary
;
Harrison, Dana E.
;
Hair, Joseph F.
- In:
International journal of market research
63
(
2021
)
6
,
pp. 693-714
Persistent link: https://www.econbiz.de/10012794281
Saved in:
4
Consumer partnerships in research (CPR) checklist : a method for conducting market research with vulnerable consumers
Carlini, Joan
;
Robertson, Julia
- In:
International journal of market research
65
(
2023
)
2/3
,
pp. 215-236
Persistent link: https://www.econbiz.de/10014246986
Saved in:
5
Gain-probability diagrams in consumer research
Trafimow, David
;
Hyman, Michael R.
;
Kostyk, Alena
; …
- In:
International journal of market research
64
(
2022
)
4
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013258007
Saved in:
6
The changing role of the marketing researcher in the age of digital technology : practitioner perspectives on the digitization of marketing research
Cluley, Robert
;
Green, William
;
Owen, Richard
- In:
International journal of market research
62
(
2020
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10012173328
Saved in:
7
Market basket applications on short web links
Gallagher, James
;
Smith, Christopher M.
- In:
International journal of market research
62
(
2020
)
2
,
pp. 139-157
Persistent link: https://www.econbiz.de/10012214130
Saved in:
8
Making market research work in Saudi Arabia
Aichner, Thomas
;
Shaltoni, Abdel Monim
- In:
International journal of market research
61
(
2019
)
1
,
pp. 10-11
Persistent link: https://www.econbiz.de/10012171928
Saved in:
9
Mapping brand similarities : Comparing consumer online comments versus survey data
Vriens, Marco
;
Chen, Song
;
Vidden, Chad
- In:
International journal of market research
61
(
2019
)
2
,
pp. 130-139
Persistent link: https://www.econbiz.de/10012172151
Saved in:
10
E-store loyalty : longitudinal comparison of website usefulness and satisfaction
Pee, Loo Geok
;
Jiang, J. J.
;
Klein, Gary
- In:
International journal of market research
61
(
2019
)
2
,
pp. 178-194
Persistent link: https://www.econbiz.de/10012172169
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