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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
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International journal of market research : JMRS ; the journal of the Market Research Society
Qualitative research in organizations and management : an international journal
58
Organizational research methods : ORM
57
Qualitative market research : an international journal
49
Journal of business research : JBR
48
Journal of management inquiry
39
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
35
Qualitative Marktforschung : Konzepte - Methoden - Analysen
29
Rethinking the case study in international business and management research
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
The real life guide to accounting research : a behind the scenes view of using qualitative research methods
16
Journal of career development
14
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
14
Psychometrika
14
Technological forecasting & social change : an international journal
13
Young consumers : insight and ideas for responsible marketers
13
Strategic Organization
12
European journal of operational research : EJOR
10
Human resource development review
10
International journal of contemporary hospitality management
10
Journal of health organization and management
10
Qualitative research in accounting & management : QRAM
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Strategic organization
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Discussion paper series / IZA
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Health care management review : HCM review
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Handbook of qualitative research methods on human resource management : innovative techniques
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Information systems and e-business management : ISeB
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International marketing review
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Journal of applied behavioral science
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SpringerLink / Bücher
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International journal of market research
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
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1
The elicitation capabilities of qualitative projective techniques in political brand image research
Pich, Christopher
;
Guja Armannsdottir
;
Dean, Dianne
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
3
,
pp. 357-394
Persistent link: https://www.econbiz.de/10011376253
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2
The benefits of quantifying qualitative brand data : a mixed-method approach for converting free brand associations to a brand equity index
Rahman, Kaleel
;
Areni, Charles Scott
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
3
,
pp. 421-450
Persistent link: https://www.econbiz.de/10011586175
Saved in:
3
Ethnography goes digital : researching professionals using a qualitative mobile app
Pereira, Isabella
;
Perry, Chris
;
Johnson, Stephen
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 308-311
Persistent link: https://www.econbiz.de/10011300208
Saved in:
4
Workshop session : innovative qualitative methods
Fu, Emily
;
Clay, Daniel
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 305-308
Persistent link: https://www.econbiz.de/10011300211
Saved in:
5
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
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6
Quantitative and qualitative research : perceptual foundations
Barnham, Chris
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
6
,
pp. 837-854
Persistent link: https://www.econbiz.de/10011494727
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7
Qualitative data analysis software : will it ever become mainstream? ; evidence from Spain
Cambra-Fierro, Jesús
;
Wilson, Alan M.
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
1
,
pp. 17-24
Persistent link: https://www.econbiz.de/10008909618
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8
Creatuve workshops as a qualitative research tool
Richards, Martyn
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
6
,
pp. 781-798
Persistent link: https://www.econbiz.de/10009688241
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