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A new measure of consideration set size : the average number of salient brands
Stocchi, Lara; Banelis, Melissa; Wright, Malcolm - In: International journal of market research : JMRS ; the … 58 (2016) 1, pp. 79-94
Persistent link: https://www.econbiz.de/10011472554
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Exploring the past behaviour of new brand buyers
Tanusondjaja, Arry; Trinh, Giang; Romaniuk, Jenni - In: International journal of market research : JMRS ; the … 58 (2016) 5, pp. 733-747
Persistent link: https://www.econbiz.de/10011625929
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The benefits of quantifying qualitative brand data : a mixed-method approach for converting free brand associations to a brand equity index
Rahman, Kaleel; Areni, Charles Scott - In: International journal of market research : JMRS ; the … 58 (2016) 3, pp. 421-450
Persistent link: https://www.econbiz.de/10011586175
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The impact of word of mouth on intention to purchase currently used and other brands
East, Robert; Romaniuk, Jenni; Chawdhary, Rahul; … - In: International journal of market research : JMRS ; the … 59 (2017) 3, pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
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How the linguistic characteristics of a brand name can affect its luxury appeal
Pathak, Abhishek; Calvert, Gemma; Lim, Elison A. C. - In: International journal of market research : JMRS ; the … 59 (2017) 5, pp. 567-600
Persistent link: https://www.econbiz.de/10011833805
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Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher; Guja Armannsdottir; Spry, Louise - In: International journal of market research : JMRS ; the … 60 (2018) 2, pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
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Investigating Brand Verbal Fluency : when known brands do not come to mind
Lambert-Pandraud, Raphaëlle; Laurent, Gilles; … - In: International journal of market research : JMRS ; the … 60 (2018) 3, pp. 304-315
Persistent link: https://www.econbiz.de/10011887360
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Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy; Romaniuk, Jenni; Faulkner, Margaret; … - In: International journal of market research : JMRS ; the … 60 (2018) 4, pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
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The power of brand love
Barker, Ryan; Peacock, Jeffrey; Fetscheirn, Marc - In: International journal of market research : JMRS ; the … 57 (2015) 5, pp. 669-672
Persistent link: https://www.econbiz.de/10011494696
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The brand likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen; Ekinci, Yuksel; Simkin, Lyndon; Melewar, T. C. - In: International journal of market research : JMRS ; the … 57 (2015) 5, pp. 777-800
Persistent link: https://www.econbiz.de/10011494720