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How far can you rely on a concept test? : the generalisability of testing over occasions
Peng, Ling; Finn, Adam - In: International journal of market research : JMRS ; the … 52 (2010) 3, pp. 363-382
Persistent link: https://www.econbiz.de/10003983498
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Asking the age question in mail and online surveys
Gendall, Philip; Healey, Benjamin - In: International journal of market research : JMRS ; the … 50 (2008) 3, pp. 309-317
Persistent link: https://www.econbiz.de/10003713948
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Web surveys versus other survey modes : a meta-analysis comparing response rates
Lozar Manfreda, Katja; Bošnjak, Michael; Berzelak, Jernej - In: International journal of market research : JMRS ; the … 50 (2008) 1, pp. 79-104
Persistent link: https://www.econbiz.de/10003714064
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A hybrid online and offline approach to market measurement studies
Cooke, Mike; Watkins, Nick; Moy, Corrine - In: International journal of market research : JMRS ; the … 51 (2009) 1, pp. 29-48
Persistent link: https://www.econbiz.de/10003804970
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The live or digital interviewer : a comparison between CASI, CAPI and CATI with respect to differences in response behaviour
Bronner, Fred; Kuijlen, Ton - In: International journal of market research : JMRS ; the … 49 (2007) 2, pp. 167-190
Persistent link: https://www.econbiz.de/10003436715
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The usefulness of the Basic Question Procedure for determining non-response bias in substantive variables : a test of four telephone questionnaires
Goor, Henk van; Goor, Annemiek van - In: International journal of market research : JMRS ; the … 49 (2007) 2, pp. 221-236
Persistent link: https://www.econbiz.de/10003436729
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Effect of a promised donation to charity on survey response
Gendall, Philip; Healey, Benjamin - In: International journal of market research : JMRS ; the … 52 (2010) 5, pp. 563-575
Persistent link: https://www.econbiz.de/10008688924
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Ethics in practice : using compliance techniques to boost telephone response rates
Bednall, David H. B.; Adam, Stewart; Plocinski, Katrine - In: International journal of market research : JMRS ; the … 52 (2010) 2, pp. 155-168
Persistent link: https://www.econbiz.de/10003970807
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Research into questionnaire design : a summary of the literature
Lietz, Petra - In: International journal of market research : JMRS ; the … 52 (2010) 2, pp. 249-272
Persistent link: https://www.econbiz.de/10003970890
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Mixed mode : the only "fitness" regime?
Blyth, Bill - In: International journal of market research : JMRS ; the … 50 (2008) 2, pp. 241-266
Persistent link: https://www.econbiz.de/10003693178