How far can you rely on a concept test? : the generalisability of testing over occasions
Year of publication: |
2010
|
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Authors: | Peng, Ling ; Finn, Adam |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 52.2010, 3, p. 363-382
|
Subject: | Marktforschung | Market research | Innovation | Methodenkritik | Methodological criticism |
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