Narrow search
Showing 1 - 10 of 102
Cover Image
New trends in innovation and customer relationship management : a challenge for market researchers
Maklan, Stan; Knox, Simon; Ryals, Lynette - In: International journal of market research : JMRS ; the … 50 (2008) 2, pp. 221-240
Persistent link: https://www.econbiz.de/10003693177
Cover Image
Ownership and change: a case study of action research in Kenya
McLeod, Rosie - In: International journal of market research : JMRS ; the … 54 (2012) 1, pp. 21-27
Persistent link: https://www.econbiz.de/10009499772
Cover Image
Mind-reading a friend : a better way to ask the polling question?
Aitchison, John - In: International journal of market research : JMRS ; the … 60 (2018) 2, pp. 190-197
Persistent link: https://www.econbiz.de/10011887275
Cover Image
Researching in-store, at home : using virtual reality within quantitative surveys
Bramley, Ian; Goode, Alastair; Anderson, Laura; Mary, … - In: International journal of market research : JMRS ; the … 60 (2018) 4, pp. 344-351
Persistent link: https://www.econbiz.de/10011919239
Cover Image
Hello marketing, what can artificial intelligence help you with?
Wirth, Norbert - In: International journal of market research : JMRS ; the … 60 (2018) 5, pp. 435-438
Persistent link: https://www.econbiz.de/10011962729
Cover Image
The elicitation capabilities of qualitative projective techniques in political brand image research
Pich, Christopher; Guja Armannsdottir; Dean, Dianne - In: International journal of market research : JMRS ; the … 57 (2015) 3, pp. 357-394
Persistent link: https://www.econbiz.de/10011376253
Cover Image
Using Greimas' semiotics in ethnic consumer research
Silhouette-Dercourt, Virginie; Lassus, Christel de - In: International journal of market research : JMRS ; the … 58 (2016) 2, pp. 201-226
Persistent link: https://www.econbiz.de/10011472481
Cover Image
Observations from 12 years of an annual market research technology survey
Macer, Tim; Wilson, Sheila - In: International journal of market research : JMRS ; the … 59 (2017) 2, pp. 173-198
Persistent link: https://www.econbiz.de/10011703383
Cover Image
Social media intelligence in market research
Ney, Jillian - In: International journal of market research : JMRS ; the … 58 (2016) 5, pp. 754-759
Persistent link: https://www.econbiz.de/10011625952
Cover Image
The declining use of the term market research : an empirical analysis
Nunan, Daniel - In: International journal of market research : JMRS ; the … 58 (2016) 4, pp. 503-522
Persistent link: https://www.econbiz.de/10011607219