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~isPartOf:"International journal of production economics"
~subject:"Brand management"
~subject:"Pricing strategy"
~subject:"Social Web"
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Brand management
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17
Werbung
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Game theory
14
Spieltheorie
14
Lieferkette
12
Supply chain
12
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International journal of production economics
International journal of advertising : the review of marketing communications
72
Journal of business research : JBR
50
Journal of marketing communications
32
Journal of advertising research
31
Journal of promotion management : innovations in planning and applied research
29
International journal of internet marketing and advertising : IJIMA
28
International journal of advertising : the quarterly review of marketing communications
27
European journal of operational research : EJOR
25
Journal of retailing and consumer services
23
Journal of advertising
22
Psychology & marketing
20
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Journal of promotion management : JPM
14
Journal of advertising : official publication of the American Academy of Advertising
13
The journal of product & brand management
13
International journal of industrial organization
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
The journal of brand management : an international journal
11
Young consumers : insight and ideas for responsible marketers
11
CESifo working papers
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of current issues and research in advertising
10
Journal of marketing
10
Research
10
Asia Pacific journal of marketing and logistics
9
SpringerLink / Bücher
9
European journal of marketing : EJM
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of electronic commerce : IJEC
8
Journal of historical research in marketing
8
Marketing letters : a journal of research in marketing
8
Technological forecasting & social change : an international journal
8
Discussion papers / CEPR
7
International journal of production research
7
Journal of strategic marketing
7
Cogent business & management
6
Economics letters
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ECONIS (ZBW)
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1
Virtual items trade in online social games
He, Qiao-Chu
- In:
International journal of production economics
187
(
2017
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011705010
Saved in:
2
The impacts of blockchain adoption on pricing and efforts decisions in online game supply chains with information asymmetry
Tian, Longmei
;
Hu, Benyong
- In:
International journal of production economics
266
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014440058
Saved in:
3
Aggressive or partnership strategy : which choice is better for the national brand?
Amrouche, Nawel
;
Yan, Ruiliang
- In:
International journal of production economics
166
(
2015
),
pp. 50-63
Persistent link: https://www.econbiz.de/10011334066
Saved in:
4
The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
Saved in:
5
Pricing and advertising in a supply chain of perishable products under asymmetric information
Chernonog, Tatyana
;
Avinadav, Tal
- In:
International journal of production economics
209
(
2019
),
pp. 249-264
Persistent link: https://www.econbiz.de/10012013309
Saved in:
6
Brand imitation: a dynamic-game approach
Crettez, Bertrand
;
Hayek, Naila
;
Zaccour, Georges
- In:
International journal of production economics
205
(
2018
),
pp. 139-155
Persistent link: https://www.econbiz.de/10011931420
Saved in:
7
Consignment contracts with cooperative programs and price discount mechanisms in a dynamic supply chain
Buratto, Alessandra
;
Cesaretto, Rudy
;
De Giovanni, Pietro
- In:
International journal of production economics
218
(
2019
),
pp. 72-82
Persistent link: https://www.econbiz.de/10012132798
Saved in:
8
The impact of advertising and product quality on sales mode choice in the presence of private label
Hemmati, M.
;
Fatemi Ghomi, S. M. T.
;
Sajadieh, Mohsen Sheikh
- In:
International journal of production economics
269
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10015048941
Saved in:
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