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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand image"
~subject:"Cognition"
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Brand image
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Sattler, Henrik
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Ilicic, Jasmina
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Klink, Richard R.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing letters : a journal of research in marketing
Journal of business research : JBR
544
The journal of brand management : an international journal
349
The journal of product & brand management
310
Journal of retailing and consumer services
271
Psychology & marketing
158
European journal of marketing : EJM
117
Asia Pacific journal of marketing and logistics
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Tourism management : research, policies, practice
108
Journal of travel and tourism marketing
104
Journal of marketing communications
99
International journal of hospitality management
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Marketing intelligence & planning
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Journal of international consumer marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The journal of consumer marketing
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Journal of marketing management : MM
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
72
Journal of strategic marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
70
International marketing review
69
SpringerLink / Bücher
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Journal of global marketing
65
Journal of marketing
64
Journal of marketing research : JMR
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Journal of the Academy of Marketing Science
60
Cogent business & management
58
International journal of consumer studies
57
Journal of fashion marketing and management
55
International journal of advertising : the quarterly review of marketing communications
54
Journal of promotion management : innovations in planning and applied research
54
International journal of advertising : the review of marketing communications
53
The IUP journal of brand management : IJBRM
53
International journal of internet marketing and advertising : IJIMA
51
Journal of promotion management : JPM
48
Journal of Islamic marketing
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
Tourism management perspectives : TMP
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ECONIS (ZBW)
155
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1
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
2
Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Saved in:
3
Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
Saved in:
4
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
5
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen
;
Aksehirli, Zeynep
;
Lackman, Andrew
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Saved in:
6
The differential impact of brand loyalty on traditional and online word of mouth : the moderating roles of self-brand connection and the desire to help the brand
Eelen, Jiska
;
Özturan, Peren
;
Verlegh, Peeter
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 872-891
Persistent link: https://www.econbiz.de/10011792408
Saved in:
7
The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
Saved in:
8
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
9
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
10
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
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