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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
SpringerLink / Bücher
226
Journal of marketing research : JMR
175
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
92
Springer eBook Collection
74
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Springer eBook Collection / Business and Management
59
Marketing letters : a journal of research in marketing
45
Industrial marketing management : the international journal for industrial and high-tech firms
44
Journal of marketing management : MM
42
International journal of market research
41
Edward Elgar E-Book Archive
38
Research
38
Springer eBook Collection / Business and Economics
36
Journal of consumer behaviour : an international research review
32
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Discussion paper / ZEW, Zentrum für Europäische Wirtschaftsforschung
28
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Premier reference source
24
SAGE library in marketing
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Journal of marketing
20
Journal of retailing and consumer services
20
Legends in marketing
20
Market research handbook
20
Always learning
19
Conjoint measurement : methods and applications
19
European journal of marketing : EJM
19
Fundamentals of marketing research ; Vol. 2
19
Gabler Edition Wissenschaft
19
The handbook of marketing research : uses, misuses, and future advances
19
Edition Wissenschaft Apprimus
18
Foundations and trends in marketing : FTMKT
18
Management for Professionals
18
Sage library in marketing
18
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
2
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1
Special issue on marketing modeling on the threshold of the 21st century
Steenkamp, Jan-Benedict Evangelista
(
contributor
)
- In:
International journal of research in marketing : IJRM ; …
17,2/3
(
2000
)
Persistent link: https://www.econbiz.de/10004708815
Saved in:
2
Special issue on competition and marketing
Heil, Oliver P.
(
contributor
)
- In:
International journal of research in marketing : IJRM ; …
18,1/2
(
2001
)
Persistent link: https://www.econbiz.de/10004708817
Saved in:
3
An investigation of the structure of expectancy-value attitude and its implications
Yi, Youjae
- In:
International journal of research in marketing : IJRM ; …
6
(
1989
)
2
,
pp. 71-83
Persistent link: https://www.econbiz.de/10001088008
Saved in:
4
Mixed Markov and latent Markov modelling applied to brand choice behaviour
Stig Poulsen, Carsten
- In:
International journal of research in marketing : IJRM ; …
7
(
1990
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10001095326
Saved in:
5
Integrating strategy, industrial product innovation and marketing research
Rosenberg, Richard D.
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
3
,
pp. 199-211
Persistent link: https://www.econbiz.de/10001069421
Saved in:
6
Marketing data analysis by dual scaling
Nishisato, Shizuhiko
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
3
,
pp. 151-170
Persistent link: https://www.econbiz.de/10001069434
Saved in:
7
Radical behaviorism and consumer research : theoret. promise and empir. problems
Foxall, Gordon R.
- In:
International journal of research in marketing : IJRM ; …
4
(
1987
)
2
,
pp. 111-129
Persistent link: https://www.econbiz.de/10001041163
Saved in:
8
Selection and implementation of processing strategies in consumer evaluative judgment and choice
Astous, Alain d'
- In:
International journal of research in marketing : IJRM ; …
4
(
1987
)
2
,
pp. 99-110
Persistent link: https://www.econbiz.de/10001041165
Saved in:
9
A free response approach to the measurement of brand perceptions
Boivin, Yvan
- In:
International journal of research in marketing : IJRM ; …
3
(
1986
)
1
,
pp. 11-17
Persistent link: https://www.econbiz.de/10001041174
Saved in:
10
Managerial intervention in forecasting : an empir. investigation of forecast manipulation
Mathews, Brian P.
- In:
International journal of research in marketing : IJRM ; …
3
(
1986
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10001041175
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