//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Die Identifikationsgeschwindig...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
49
Werbung
49
Advertising effects
26
Werbewirkung
26
Consumer behaviour
20
Konsumentenverhalten
20
Internet marketing
14
Online-Marketing
14
Brand image
7
Brand management
7
Markenführung
7
Markenimage
7
Distribution channel
5
Theorie
5
Theory
5
Vertriebsweg
5
Competition
4
Fernsehwerbung
4
Marketing management
4
Marketingmanagement
4
Television advertising
4
Ausgaben
3
Behaviour
3
Brand
3
Ethnic group
3
Ethnische Gruppe
3
Expenditure
3
Firm value
3
Game theory
3
Markenartikel
3
Search engine
3
Spieltheorie
3
Suchmaschine
3
Target group
3
Unternehmenswert
3
Verhalten
3
Wettbewerb
3
Zielgruppe
3
Advertising content
2
Advertising effectiveness
2
more ...
less ...
Online availability
All
Undetermined
35
Type of publication
All
Article
52
Type of publication (narrower categories)
All
Article in journal
52
Aufsatz in Zeitschrift
52
Systematic review
1
Übersichtsarbeit
1
Language
All
English
52
Author
All
Gijsenberg, Maarten J.
3
Srinivasan, Shuba
3
Clement, Michel
2
Dekimpe, Marnik G.
2
Guitart, Ivan A.
2
Joo, Mingyu
2
Lehmann, Donald R.
2
Pauwels, Koen
2
Wilbur, Kenneth C.
2
Zhu, Yi
2
Abou Nabout, Nadia
1
Antioco, Michael
1
Appel, Gil
1
Bayer, Emanuel
1
Becker, Jan U.
1
Becker, Jan-Michael
1
Becker, Maren
1
Bernardin, Lidwine
1
Bijmolt, Tammo H. A.
1
Bruce, Norris I.
1
Bruno, Pascal
1
Burmester, Alexa B.
1
Capella, Michael L.
1
Carvalho, Sergio W.
1
Chan, Tat
1
Croux, Christophe
1
Dahl, Darren W.
1
De Maeyer, Peter
1
Delre, Sebastiano A.
1
Dessart, Laurence
1
Dhar, Tirtha
1
Draganska, Michaela
1
Du, Ding
1
Dutta, Shantanu
1
Edeling, Alexander
1
Ein-Gar, Danit
1
Ewijk, Bernadette J. van
1
Feng, Hui
1
Fouquier, Eric
1
Frison, Steffi
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Working paper / National Bureau of Economic Research, Inc.
306
NBER working paper series
282
Journal of advertising research
234
NBER Working Paper
216
International journal of advertising : the review of marketing communications
208
Journal of business research : JBR
204
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
146
Discussion paper / Centre for Economic Policy Research
125
Journal of business ethics : JOBE
117
Management science : journal of the Institute for Operations Research and the Management Sciences
113
SpringerLink / Bücher
113
The American economic review
89
Discussion paper series / IZA
84
Journal of marketing
84
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
84
Journal of retailing and consumer services
83
European journal of marketing : EJM
82
Journal of promotion management : JPM
82
European journal of operational research : EJOR
76
CESifo working papers
72
Journal of historical research in marketing
71
Journal of marketing research : JMR
69
Journal of promotion management : innovations in planning and applied research
66
Jahrbuch der Absatz- und Verbrauchsforschung
65
Economics letters
64
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
58
The review of economics and statistics
58
Applied economics
55
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
54
International journal of industrial organization
53
Health marketing quarterly
52
Journal of current issues and research in advertising : JCIRA
51
Journal of political economy
50
American journal of agricultural economics
49
IZA Discussion Paper
48
more ...
less ...
Source
All
ECONIS (ZBW)
52
Showing
1
-
10
of
52
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does the devil wear Prada? : luxury product experiences can affect prosocial behavior
Wang, Yajin
;
John, Deborah Roedder
;
Griskevicious, Vladas
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10012506520
Saved in:
2
How income shapes moral judgments of prosocial behavior
Olson, Jenny G.
;
McFerran, Brent
;
Morales, Andrea C.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 120-135
Persistent link: https://www.econbiz.de/10012506521
Saved in:
3
Charitable maximizers : the impact of the maximizing mindset on donations to human recipients
Ma, Jingjing
;
Lin, Yu
;
Ein-Gar, Danit
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 417-434
Persistent link: https://www.econbiz.de/10014316618
Saved in:
4
The relationships of prior knowledge and involvement to advertising recall and evaluation
Okechuku, Chike
- In:
International journal of research in marketing : IJRM ; …
9
(
1992
)
2
,
pp. 115-130
Persistent link: https://www.econbiz.de/10001124133
Saved in:
5
Do mobile banner ads increase sales? : yes, in the offline channel
Osinga, Ernst C.
;
Zevenbergen, Menno
;
Zuijlen, Mark W. …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 439-453
Persistent link: https://www.econbiz.de/10012134264
Saved in:
6
Advertising spending patterns and competitor impact
Gijsenberg, Maarten J.
;
Nijs, Vincent R.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 232-250
Persistent link: https://www.econbiz.de/10012063325
Saved in:
7
Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann
;
Huber, Joel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
Saved in:
8
The truth hurts : how customers may lose from honest advertising
Kopalle, Praveen K.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
Saved in:
9
Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh
;
Talukdar, Debabrata
;
Kwon, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
Saved in:
10
Billboard and cinema advertising : missed opportunity or spoiled arms?
Frison, Steffi
;
Dekimpe, Marnik G.
;
Croux, Christophe
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 425-433
Persistent link: https://www.econbiz.de/10011280164
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->