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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,269
Journal of retailing and consumer services
2,055
International journal of hospitality management
839
International journal of consumer studies
771
Psychology & marketing
684
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
SpringerLink / Bücher
559
NBER working paper series
517
Industrial marketing management : the international journal for industrial and high-tech firms
472
Working paper / National Bureau of Economic Research, Inc.
444
Asia Pacific journal of marketing and logistics
430
The journal of product & brand management
407
European journal of marketing : EJM
393
NBER Working Paper
387
Journal of marketing research : JMR
373
The journal of brand management : an international journal
371
The journal of services marketing
368
Journal of travel and tourism marketing
366
Management science : journal of the Institute for Operations Research and the Management Sciences
359
Journal of marketing management : MM
358
Journal of the Academy of Marketing Science
355
Tourism management : research, policies, practice
353
Journal of marketing
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of retailing
341
Journal of international consumer marketing
328
Cogent business & management
325
The service industries journal
318
Marketing letters : a journal of research in marketing
317
International journal of contemporary hospitality management
313
International journal of retail & distribution management
312
Journal of marketing communications
312
The international review of retail, distribution and consumer research
308
Journal of fashion marketing and management
299
Journal of strategic marketing
299
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
298
The journal of consumer marketing
291
Journal of consumer behaviour : an international research review
290
Journal of business ethics : JOBE
289
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ECONIS (ZBW)
319
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1
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
2
Social interactions in customer churn decisions : the impact of relationship directionality
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 236-248
Persistent link: https://www.econbiz.de/10009779989
Saved in:
3
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
4
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
Saved in:
5
The truth hurts : how customers may lose from honest advertising
Kopalle, Praveen K.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
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6
How procedural, financial and relational switching costs affect customer satisfaction, repurchase intentions, and repurchase behavior : a meta-analysis
Blut, Markus
;
Frennea, Carly M.
;
Mittal, Vikas
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 226-229
Persistent link: https://www.econbiz.de/10011337495
Saved in:
7
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
8
Consumer participation in the design and realization stages of production : how self-production shapes consumer evaluations and relationships to products
Atakan, S. Sinem
;
Bagozzi, Richard P.
;
Yoon, Carolyn
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 395-408
Persistent link: https://www.econbiz.de/10011280168
Saved in:
9
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
10
The ugly side of customer management : consumer reactions to firm-initiated contract terminations
Lepthien, Anke
;
Papies, Dominik
;
Clement, Michel
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 829-850
Persistent link: https://www.econbiz.de/10011792404
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