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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
396
SpringerLink / Bücher
288
Industrial marketing management : the international journal for industrial and high-tech firms
253
Corporate communications : an international journal
201
Journal of strategic marketing
198
Europäische Hochschulschriften / 5
151
Journal of communication management : an international journal
143
European journal of marketing : EJM
142
Journal of marketing communications
130
Journal of marketing management : MM
128
Journal of business ethics : JOBE
121
Journal of the Academy of Marketing Science
112
The journal of business & industrial marketing
107
Springer eBook Collection
102
Journal of marketing
100
Gabler Edition Wissenschaft
92
Marketing intelligence & planning
91
Journal of retailing and consumer services
83
Management science : journal of the Institute for Operations Research and the Management Sciences
77
The journal of brand management : an international journal
68
Business horizons
67
Lehrbuch
65
The accounting review : a publication of the American Accounting Association
60
Journal of promotion management : JPM
58
Research
56
Public Relations : ein Handbuch
55
Journal of business economics : JBE
53
Harvard-Business-Manager : das Wissen der Besten
52
The marketing review
52
Harvard business review : HBR
51
Asia Pacific journal of marketing and logistics
50
Cogent business & management
49
International marketing review
49
Marketing : ZFP ; journal of research and management
48
Journal of advertising research
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Jahrbuch der Absatz- und Verbrauchsforschung
46
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
46
Springer eBook Collection / Business and Economics
46
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ECONIS (ZBW)
68
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1
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
2
Advances in international marketing
Douglas, Susan P.
- In:
International journal of research in marketing : IJRM ; …
9
(
1992
)
4
,
pp. 291-318
Persistent link: https://www.econbiz.de/10001134254
Saved in:
3
Special issue on "expert systems in marketing"
MacCann, John M.
(
contributor
)
- In:
International journal of research in marketing : IJRM ; …
8
(
1991
)
1
,
pp. 1-90
Persistent link: https://www.econbiz.de/10001115529
Saved in:
4
Special issue on "marketing strategy"
Weitz, Barton A.
(
contributor
)
- In:
International journal of research in marketing : IJRM ; …
9
(
1992
)
1
,
pp. 1-108
Persistent link: https://www.econbiz.de/10001121175
Saved in:
5
Integrating strategy, industrial product innovation and marketing research
Rosenberg, Richard D.
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
3
,
pp. 199-211
Persistent link: https://www.econbiz.de/10001069421
Saved in:
6
A comparative study of British, US and Japanese marketing strategies in the British market
Doyle, Peter
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
3
,
pp. 171-184
Persistent link: https://www.econbiz.de/10001069426
Saved in:
7
Market definition and segmentation using fuzzy clustering methods
Hruschka, Harald
- In:
International journal of research in marketing : IJRM ; …
3
(
1986
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10001041167
Saved in:
8
The company, product and market dimensions of new product decision scenarios
DeBrentani, Ulrike
- In:
International journal of research in marketing : IJRM ; …
2
(
1985
)
4
,
pp. 243-253
Persistent link: https://www.econbiz.de/10001041179
Saved in:
9
Marketing investments and market investments in industrial networks
Johanson, Jan
- In:
International journal of research in marketing : IJRM ; …
2
(
1985
)
3
,
pp. 185-195
Persistent link: https://www.econbiz.de/10001041183
Saved in:
10
Modeling new product sales : an application of cointegration analysis
Franses, Philip Hans
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
5
,
pp. 491-502
Persistent link: https://www.econbiz.de/10001175286
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