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Understanding investors' decisions to purchase innovative products : drivers of adoption timing and range
Hoffmann, Arvid O. I.; Broeckhuizen, Thijs L. J. - In: International journal of research in marketing : IJRM ; … 27 (2010) 4, pp. 342-355
Persistent link: https://www.econbiz.de/10008810595
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Why the Generalized Bass Model leads to odd optimal advertising policies
Fruchter, Gila E.; Van Den Bulte, Christophe - In: International journal of research in marketing : IJRM ; … 28 (2011) 3, pp. 218-230
Persistent link: https://www.econbiz.de/10009376046
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Dynamics in the international market segmentation of new product growth
Lemmens, Aurélie; Croux, Christophe; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 81-92
Persistent link: https://www.econbiz.de/10009554310
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Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh; Talukdar, Debabrata; Kwon, … - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
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Reference quality-based competitive market structure for innovation driven markets
Kim, Wonjoon; Kim, Minki - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 284-296
Persistent link: https://www.econbiz.de/10011398545
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Balancing market exploration and market exploitation in product innovation : a contingency perspective
Zhang, Haisu; Wu, Fang; Cui, Anna Shaojie - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 297-308
Persistent link: https://www.econbiz.de/10011398550
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Consumer participation in the design and realization stages of production : how self-production shapes consumer evaluations and relationships to products
Atakan, S. Sinem; Bagozzi, Richard P.; Yoon, Carolyn - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 395-408
Persistent link: https://www.econbiz.de/10011280168
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How chilling are network externalities? : the role of network structure
Mukherjee, Prithwiraj - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 452-456
Persistent link: https://www.econbiz.de/10011281398
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User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko; Schreier, Martin; Ogawa, Susumu - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
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New product pricing strategy under customer asymmetric anchoring
Park, Joo Heon; MacLachlan, Douglas L.; Love, Edwin - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 309-318
Persistent link: https://www.econbiz.de/10009406670